Marketing strategies being implemented by Contiki Australia

Marketing strategies being implemented by Contiki Australia  Case Study example
Masters
Case Study
Marketing
Pages 7 (1757 words)
Download 0
The case study discussed about the marketing strategies that have been implemented by Contiki Australia in order to offer superior value to the target customers. This answer will determine the images that are portrayed by Contiki to the target audiences. …

Introduction

Introduction Contiki Australia is a coach tour organization established in the year 1962. Major aim of the organization is to provide organised fun and adventurous tours targeted for the youth aged between 18 and 35. This part of the essay will determine the image of Contiki. Discussion The organization provides their target customers the value of an adventurous and organized trip enriched with tours, activities and flexible optional excursions. The image the organization portrays to its group of target customers is of an organization that provides young and energetic individual hassle free tours full of adventures and fun. The organization provides diversified services to its customers. Travel is known as high involvement activity. The company website of Contiki provides key information on its travel tips, tours, videos, FAQs, virtual community, newsletters and competitions. The organization reviewed several aspects in order to motivate and attract young travellers. Generation Y is considered as internet generation. Youth members of generation Y have a powerful sense of autonomy and independence. Therefore, the organization effectively implemented online marketing strategy in late 1970s to attract the young individuals. The company website is very popular with its specific niche market as they provide key information about several tour packages and services. ...
Download paper
Not exactly what you need?

Related papers

Marketing Strategies
The main purpose of this essay is to develop an effective marketing strategy for Global Bikes Co. considering various significant aspects. The different major aspects include the identification of the target market, setting marketing objectives and the facets of marketing mix strategies of Global Bikes. Section 2: Target Market The target market for Global Bikes can be identified by executing…
Marketing Strategies
It also highlights how Phil addresses the gaps that are present in products provided and customer expectations. Table of Content Executive Summary of the Marketing Plan 5 Company Introduction 5 Mission Statement 6 Branding 6 Pricing 8 Distribution Plan 10 Integrated Marketing Communication 11 Customer Satisfaction Plan 11 Marketing strategies 12 SWOT 13 Strength 14 Opportunity 14 Differentiation…
Marketing strategies
Implications of this change on marketing strategies, specifically, major shift from traditional ways of marketing and promotion to major usage of online social media like facebook, tweeter and other popular social networking sites will also be analysed in this paper. Therefore, this study includes a complete package of changing business environmental related issues and its effects and implications…
Marketing strategies
For marketing strategies to be effectively implemented there must be marketing objectives. These objectives shape the perception and approach to the market. The objectives are generated in regards to the requirements and goals set by the management team. Kotler & Armstrong points out that marketing objectives are set as goals that an organization tends to achieve in terms of acquiring a greater…
Marketing Strategies Marketing Essay
Here, the marketing personnel of any organisation comes in the picture as a foreground and is the backbone of the business. The way the organisation market its products and services makes a direct impact on to the firm, its suppliers, its customers and all others that come under affection by the firm’s choices. In addition, marketing is another way of building and sustaining enduring…
Marketing Strategies
Although they seem to be of no value, they really attract and maintain clients. Compass Company provides food nutrition lessons or advertises to their esteem customers. This is like a bonus but it really helps to attract and maintain clients with nutrition problems like the obese and diabetics among others. Sedoxe provides business solutions to the online communities as a bonus to their services.…
Marketing Strategies
However, by the year 2006, Bervet Beer Company had managed to establish itself among the most popular beer companies operating in the African region (Smit, 2009). Company Introduction The beer company’s main headquarters are found to be primarily based in Lusaka, Zambia where they are hosted in a large firm. The firm has grown to establish a myriad of structures and facilities in various regions…