Marketing strategies being implemented by Contiki Australia - Case Study Example

Only on StudentShare

Extract of sample
Marketing strategies being implemented by Contiki Australia

Introduction Contiki Australia is a coach tour organization established in the year 1962. Major aim of the organization is to provide organised fun and adventurous tours targeted for the youth aged between 18 and 35. This part of the essay will determine the image of Contiki. Discussion The organization provides their target customers the value of an adventurous and organized trip enriched with tours, activities and flexible optional excursions. The image the organization portrays to its group of target customers is of an organization that provides young and energetic individual hassle free tours full of adventures and fun. The organization provides diversified services to its customers. Travel is known as high involvement activity. The company website of Contiki provides key information on its travel tips, tours, videos, FAQs, virtual community, newsletters and competitions. The organization reviewed several aspects in order to motivate and attract young travellers. Generation Y is considered as internet generation. Youth members of generation Y have a powerful sense of autonomy and independence. Therefore, the organization effectively implemented online marketing strategy in late 1970s to attract the young individuals. The company website is very popular with its specific niche market as they provide key information about several tour packages and services. ...Show more

Summary

The case study discussed about the marketing strategies that have been implemented by Contiki Australia in order to offer superior value to the target customers. This answer will determine the images that are portrayed by Contiki to the target audiences. …
Author : keeblerlilla
Save Your Time for More Important Things
Let us write a custom case study on your topic
"Marketing strategies being implemented by Contiki Australia "
with a personal 20% discount.
Find out more

Related Essays

Marketing Strategies
This is due to the fact that the different elements of macro environment which include demographic, economic, technical, natural and political factors tends to affect the business organisations like Global Bikes by a significant level (University of London, n.d.).
11 pages (2750 words) Essay
Marketing Strategies
Advertising generally consists of an identified sponsor putting across a message. Advertising means proper presentation of the firm to potential customers. This project will discuss what the marketing plans of Phil are and what it is doing to fulfill its organizational goals.
18 pages (4500 words) Personal Statement
Marketing strategies
This is continuous change or trend in the macro business environment worldwide and its substantial impact on the marketing strategies developed by the organizations. This paper will specifically focus on the impact of this macro environmental change on the marketing strategies of South African organizations.
12 pages (3000 words) Assignment
Marketing strategies
Every organization has a goal to achieve in their target market and this is only achievable through implementing effective marketing strategies. In words by Kotler & Armstrong marketing strategies are based on profit expectations of an organization and the type of market an organization sets to satisfy (52).
12 pages (3000 words) Essay
Marketing Strategies Marketing Essay
The entire business community has stepped into the race of competition where the enterprises yearn for providing their customers with the unsurpassed and preeminent products and services in order to have an edge over their competitors. However, in this chase of competition, the approaches and methods with which the organisations loom or come within reach of their customers play a significant part.
8 pages (2000 words) Essay
Business Policy Development and Implementation, Portfolio Project - Team Baldwin - CAPSIM Company Evaluation
In our discussion, we are considering Team Baldwin which is a multimillion dollar company who manufactures sensors and markets those sensors to other manufacturers who uses this device in their products for selling. As a result of monopolistic market, Team Baldwin was in a better position to negotiate with the customers on its price and the market had little control on the quality of its product.
7 pages (1750 words) Essay
Marketing Strategies
There are several characteristics of marketing strategies observed by Compass Company and its relations. Intangibility is the essence of providing customers with services than can neither be seen, smelt or tasted, in other words these are virtual services provided to the clients.
4 pages (1000 words) Essay
Marketing Strategies
The company first sold its beer at a lodge that happened to have been located near the company’s factory in May 2000. The company’s humble beginning can be exemplified in the fact that only 60 dollars was used in the company’s expansion process during its first years, a factor that caused the company to mainly operate at a loss for that first year.
18 pages (4500 words) Assignment
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT