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commercialization plan for Medical devices - Essay Example

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Masters
Author : colliermajor
Essay
Marketing
Pages 13 (3263 words)

Summary

Commercialization Plan of Diabetic Monitoring Devices Name of Student University Executive Summary Commercialization and business development plan of a medical device would require focus, integration of services and many other specialties. The co ordination of varied multi complex activities is pre requisite for the time and cost efficiency and the collaboration of specialist are required for the medical product development…

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commercialization plan for Medical devices

The study will highlight the entire commercialization plan developed for the Health Kart Diabetic Monitoring device which includes the patenting, drafting and the quality control process. Table of Contents Technology 6 Product Description: HealthKart Diabetz 6 Key Success Factors 6 Patents 7 Process of Acquiring Patents for Diabetic Monitoring Device 9 The Firm: Health Kart Diabetes 10 The Business Opportunity 11 Value Proposition 11 External Players 12 Market 13 Market Dynamics 13 External Forces 13 Environmental Impact 13 Marketing Strategies 14 Strategic Positioning of HealthKare Diabetes 17 Quality Control Monitoring Process 21 Action Plan 23 Implementation of Milestones 24 Marketing Tasks 24 Timings 24 Mass Targeting Strategy for HealthKare Diabetes 24 Commercial Risk Assessment 25 Financials 26 Conclusion 27 References 28 Background: Commercialization of Diabetic Monitoring Devices The commercialization activity is regarded as an important business activity, which leads to the development of a new market plan for the introduction of a new product into the market (Ahmed & Rafiq, 2002). ...
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