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Marketing in real world - Research Paper Example

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Marketing in real world

Marketing is all about achieving company’s objectives and becoming more effective than competitors in an industry through various means such as communicating customer value. Target market, marketers and what is being marketed are the most important elements that comprise marketing. It can also be said that marketing is a social process that ensures persons and groups satisfaction via creation and exchange of goods and value with others (Burrow & Bosiljevac, 2009). There are several activities that re involved in marketing that can make customer buy a particular product or service. For instance, a company may decide to design their products in a way that it looks desirable to a client through market research and pricing. Also a company may lower price of their products and let their customers learn about the price change as well as making the product available to the potential customers (Silk, 2006). Additionally, it should be noted that marketing finds, anticipates and satisfies buyers competently and gainfully. Marketing entails clear understanding, creation as well as delivery of profitable value to the target market in a way that is superior to competitors’ style. ...
However, these business organizations can also adapt other short-term marketing strategies, which are focused to cope with the level of competition in the market. These types of marketing strategies are of great importance as the prime goal of any business is to maximize profit and ensure survival in any business environment. Marketing just like any other business function has really improved due to technological changes (Sheth & Sisodia, 2006). The internet has been the greatest revolution in the modern era for many business owners. It has contributed tremendously for most changes in the way business is done in the global market. Most businesses are using the internet as an effective and efficient way to reach out to many customers. Most businesses are now using the internet to not only advertise, but also to communicate with customers thus boosting their sales. An area that has experienced great change due to internet revolution is advertising (Burrow & Bosiljevac, 2009). The internet is able to provide specific advertisements to target internet users through advertising such as through AdSence managed by Google. Companies have also changed from subscription service advertising to free content advertising in a move aimed at achieving huge numbers of targeted audiences. In addition, sales and marketing through the internet has promoted transparency in the way businesses conduct their activities. Transparency has now been adopted as a new selling and marketing strategy (Silk, 2006). Furthermore social media marketing is gaining website interchange or awareness via twitter, face book, and blogging. Social media marketing programs more often than not strive to ...Show more

Summary

Marketing in Real World Marketing is a push tactic that involves promoting either service or product as a way of promoting sales. An organization must employ best marketing strategies as a way of boosting sales of their products or services…
Author : lindsaybernhard
Marketing in real world essay example
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