Professional Application - Essay Example

Only on StudentShare

Extract of sample
Professional Application

Steve Madden is well known for selling its fashionable footwear products which provide cutting edge solution to the customers in the footwear industry. The business of Steve Madden is well known for the novelty in the footwear products and the competitive prices of the footwear in the market. The market capitalization of Steve Madden is under continuous threats due to the strategic movement of its competitors like the BCBG, Nike, etc. BCBG has been able to reduce the points of differentiation in the product lines of Steven Madden. Nike has been able to tap the unexplored market for athletics and sportswear. The changing landscape in the marketing of footwear products of Steve Madden could be analyzed with the help of research on the market demographics, social, economic as well as technological advancements (Kazmi and Batra, 2009). Due to the changes in the internal and external environments of the footwear business of Steve Madden, the company would need to strategically adopt policies for a smooth adaptation to such changes. In order to respond to the changing scenario, Steve Madden is required to identify the different target customer segments in the footwear market and then carry out separate approaches for sales and promotion of the footwear products depending on the demand and preferences of the target customer segment. ...Show more

Summary

Professional Application Name University Abstract The paper deals with the sales promotional strategies of a company under consideration. The different demographics of the target customers will be discussed. The paper will analyze the different promotional measures which will target the customer base of the company…
Author : marlenoberbrunn
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Professional Application"
with a personal 20% discount.
Grab the best paper

Related Essays

Diversity in AT&T telecommunication company
The company has the largest collection of available phones thus; it has an extensive wireless networks with the leading 4G network in the United States. In one way or another, the company is bringing it all at once for different customers, from inventive Smartphone’s, to upcoming production TV services and stylish solutions for a variety of businesses.
15 pages (3750 words) Essay
Application for a Job as an Advertiser
My passion for advertisement was not just founded on a self –proclaimed title bearing. Rest assured I have worked hard to earn such a reputable passion. For one, the person in me clearly shows how this has been made possible. Just in brief let me elaborate this.
7 pages (1750 words) Essay
Mobile Application for City Target
People no longer take several days to send and receive messages. Thanks to the internet, one can easily receive a message in a matter of seconds. The internet has affected close to all spheres of life. One sector that has benefitted greatly from internet application is the business sector.
3 pages (750 words) Case Study
Marketing Plan for a Mobile Application Business Plan
The time management apps available in the market are concerned about managing the official functions and fitting them in the schedule. However, considering the present lifestyle of the people, who spend their time in late night parties, take many coffee breaks, and handle extensive stress, time management plays an important role even outside their professional life.
6 pages (1500 words) Coursework
Professional Application
However, the company is under threat from various entrants in the market such as BCBG that competes along the same lines as Steve Madden making points of differentiation less visible. Also, competitors such as Nike represent an untapped segment for Steve Madden- that of athletic and sport wear.
6 pages (1500 words) Essay
Professional Application
The project outlined some of the communication objectives and communication campaigns that categorized audience in terms of demographic, geographic and psychological factors. Some of the selling ideas were analyzed and the key benefits for major selling ideas were revealed.
5 pages (1250 words) Essay
Professional Application
It also identifies critical challenges including economic, competition and communication. The paper discusses some of the communication objectives and campaigns that categorize target audience in terms of demographic, geographic and psychological factors.
9 pages (2250 words) Essay
Professional Application
Integrated marketing communication helps to exploit various platforms of media to market the products and services and reach wider database of customers. The Steve Madden Footwear would be using three different platforms: television advertising, sponsorship and social media to market its products.
7 pages (1750 words) Essay
Social Marketing-Does the "kindly reminder" on the package of cigarette can affect the customer buying cigarette?
While there are different definitions of social marketing, social marketing can best be defined as “the application of commercial marketing technologies to the analysis, planning, execution and evaluation of programs designed to influence the
8 pages (2000 words) Research Proposal
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT