StudentShare solutions
Triangle menu

Professional Application - Essay Example

Not dowloaded yet

Extract of sample
Professional Application

Steve Madden is well known for selling its fashionable footwear products which provide cutting edge solution to the customers in the footwear industry. The business of Steve Madden is well known for the novelty in the footwear products and the competitive prices of the footwear in the market. The market capitalization of Steve Madden is under continuous threats due to the strategic movement of its competitors like the BCBG, Nike, etc. BCBG has been able to reduce the points of differentiation in the product lines of Steven Madden. Nike has been able to tap the unexplored market for athletics and sportswear. The changing landscape in the marketing of footwear products of Steve Madden could be analyzed with the help of research on the market demographics, social, economic as well as technological advancements (Kazmi and Batra, 2009). Due to the changes in the internal and external environments of the footwear business of Steve Madden, the company would need to strategically adopt policies for a smooth adaptation to such changes. In order to respond to the changing scenario, Steve Madden is required to identify the different target customer segments in the footwear market and then carry out separate approaches for sales and promotion of the footwear products depending on the demand and preferences of the target customer segment. ...
The various marketing and sales promotional approaches adopted by Steve Madden for the different customer segments have been described as given below. Children or teenagers The various approaches for sale promotion in order to tap the target market opportunities include better packaging of the footwear products that generally attract the teenage customers. Better packaging creates the first impression among the teenagers before use. In addition to this, any free item offered with the footwear would also be a good sales promotion approach for targeting the teenage customers. In order to promote the footwear products among the teenage customers, Steve Madden could also look to spread the information on the good effects on tender legs due to the usage of their products. Apart from this, the company could also conduct exhibitions of their footwear products with amusements for children in those exhibitions to attract the target customer. The increased time spent by the children and the teenagers along with the parents in such exhibitions would help the company to promote their footwear products in the market. Young men and women The various sales promotion techniques for targeting the young women and men in the market would be adoption of different ways to highlight the cutting edge fashions incorporated in the design of the footwear. The young men and women would be attracted to the new designs and fashions of the footwear promoted by Steve Madden, and this would help the company to survive in the competitive market. Another approach of sales promotion would be to offer competitive prices in the footwear market. The young men and women who are updated with the latest trends and information would be attracted ...Show more

Summary

Professional Application Name University Abstract The paper deals with the sales promotional strategies of a company under consideration. The different demographics of the target customers will be discussed. The paper will analyze the different promotional measures which will target the customer base of the company…
Author : marlenoberbrunn
Professional Application essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Professional Application"
with a personal 20% discount.
Grab the best paper

Related Essays

Application for Chartered Status in Energy (Professional Recognition)
In order to expand the possibilities and opportunities open to me, I wish to obtain recognition from the Energy Institute as a Chartered Engineer. This is essential in my role as a consultant and I wish to have employers assisted in their recognition of my qualifications and experience, so that I am able to expand my services to include varied and wide-ranging technical, and also commercial, leadership positions.
16 pages (4000 words) Essay
IAM Application
Since the development of this technology, there are a lot of benefits which the end user have enjoyed as its applicability is not limited to certain stages but is generally applied. iAM application is very useful and effective in executing eWallet when processing secure payments.
27 pages (6750 words) Essay
Professional Application
However, the company is under threat from various entrants in the market such as BCBG that competes along the same lines as Steve Madden making points of differentiation less visible. Also, competitors such as Nike represent an untapped segment for Steve Madden- that of athletic and sport wear.
6 pages (1500 words) Essay
Professional Application
The project outlined some of the communication objectives and communication campaigns that categorized audience in terms of demographic, geographic and psychological factors. Some of the selling ideas were analyzed and the key benefits for major selling ideas were revealed.
5 pages (1250 words) Essay
Professional Application
It also identifies critical challenges including economic, competition and communication. The paper discusses some of the communication objectives and campaigns that categorize target audience in terms of demographic, geographic and psychological factors.
9 pages (2250 words) Essay
Professional Application
Integrated marketing communication helps to exploit various platforms of media to market the products and services and reach wider database of customers. The Steve Madden Footwear would be using three different platforms: television advertising, sponsorship and social media to market its products.
7 pages (1750 words) Essay
Professional Education
The autonomy of professions has been under challenge because the market has tried to decrease it so to reduce their power and status. Also, trust has been replaced by target setting accountability as client-professional interactions have been limited in order for services and companies' profits to be increased.
20 pages (5000 words) Essay
Professional Work
Common wisdom -- in academic and popular circles alike -- asserts that managerial rationality represents the American industrial way, a natural extension of economic progress, and the inevitable outcome of universal business practices. In the first place, how we think about ourselves and our political world from the outset exerts a pervasive influence over our political behavior.
7 pages (1750 words) Essay
Professional Development
As argued by academic literatures and theories in question, a teacher’s development is integral to student development and may be identified as one of its enablers. The component aims towards thorough
20 pages (5000 words) Essay
Job application
I can prove to be an ethical leader for teams, since I plan my work according to rules and standards. I care about my co-workers; keep in view the organizational goals and
1 pages (250 words) Essay
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation