Marketing channels

Marketing channels  Assignment example
Undergraduate
Assignment
Marketing
Pages 20 (5020 words)
Download 0
Marketing Channels Table of Contents Table of Contents 2 Chapter 1 3 Chapter 3 8 Chapter 4 9 Chapter 5 11 Chapter 6 13 Chapter 7 16 Chapter 8 19 Chapter 9 21 Chapter 10 23 Chapter 11 26 Chapter 12 29 Chapter 13 31 Chapter 14 33 References 35 Chapter 1 Answer 1 (a) The independent beauty consultant participates in five of the eight universal marketing flows…

Introduction

This will help in increasing the sale of the company. The result will be an increase in the number of customers for the organization. (c) When a consumer receives a defective product then he or she can return the products back to the independent beauty consultant and get it exchanged. When a consumer buys cosmetics from a drug store or department store then he might not get a chance to exchange the products in case of a defect. The independent beauty consultants stress on building a good relationship with the customer so they exchange the product in case of a defect. They absorb the loss that arises from exchanging the product. The department store or drug store might not exchange the products because building consumer loyalty is not their motive. Answer 2 Advertising agencies can be considered as a part of the channel as they will effectively market the product in the market. This will help in building a brand image of the company. Including financial institutions in the channel will not be fruitful for the organization as effective marketing and selling the product will not be possible. Financial institution will not contribute in building a brand image so including a financial institution is not worth. ...
Download paper
Not exactly what you need?

Related papers

Marketing Channels and Logistics. Pepsi Cola in Ukraine.
Also at the time when the case was written Coca Cola had setup their own plant in the area and since Pepsi only had bottling plants in the area they felt threatened by their entry as earlier they had the full control of the soft drink market. The case discusses the internal and the external factors that are affecting the supply and the distribution of the Pepsi in the country of Ukraine. TASK 1…
Marketing Channels and Logistics: Guinness GB
108). Within marketing channels, inventory management is a core determinant of effectiveness and efficiency of the flow of information, services and goods. Inventory management is defined as the regulation of a company’s inventory with a view of striking a balance between what is considered to be too little and too much inventory. Through inventory management, managers of a marketing channel are…
Strategic Marketing Proposal
Executive Summary Salad Creations has been offering fresh and natural salads in different parts of United States for years. Considering the response of the customers in United States, the company has planned to expand its services in United Kingdom as well. There are lots of reasons behind the success of Salad Creations in United States and the company would be highly relying on the brand image…
MKT302 Mod 3 Case: The Marketing Mix: Distribution Channels (Place)
Appropriate Distribution Strategy for Each of the Products Distribution strategy requires to be primarily based on the aspect of gaining appropriate market coverage. In this regard, it is determined that distribution strategy can be categorised into three segments including intensive distribution, selective distribution and exclusive distribution. Intensive distribution is a process which is…
MKT301 Mod 2 SLP: The Marketing Mix: Distribution Channels (Place)
Sales Strategy Sales person shall be used to market the service s of the business. The sales people will meet the targeted clients at their premises so as to perform consultations and to create proposal for the provision of security services basing on the customer’s needs. Another sales strategy is carefully listening to objectives and concerns of the clients so as to tailor-make security…
Yamaha Marketing Channels
When the Company started, it manufactured auto parts, scooters, sewing machines and even three wheeled motors. However, due to the stiff competition from other manufacturers of these machines, the Yamaha Company specialized on the production of motorcycle. In the year 1954, the first model of Yamaha motorbike (YA-1) was complete. After a rigorous road test of the this motorbike, the founders of…
Marketing Channels And Logistics
Supply chain management is an important business operation function that helps an organization to maintain efficiency in the resource allocation, manufacturing, processing, procurement, logistics, delivery and returning (Rushton, Oxley and Croucher, 2010, p.34). Overall business performance of an organization highly depends upon the effectiveness and efficiency of the supply chain network of an…