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Introduction To Public Relations - Essay Example
Author : deloreskilback
Pages 6 (1506 words)
Public Relations Name of the Student: Name of the University: Introduction ‘Over the last 20 years, a leading body of work has developed around Symmetry / Excellence Theory, which has probably done more to develop public relations theory and scholarship than any other single school of thought’…
Toth (2007) stated that modern researchers should not be blamed for their incompetence; rather, researchers should appreciate the completeness of the public relations model of Grunig and Hunt (1984), which needs very little modifications. What makes the model proposed by Grunig and Hunt (1984) so comprehensive? Well, that is a tricky question which might not be answered in a very accurate manner. In the next section, the researcher will shed light on four aspects of the public relation model of Grunig and Hunt (1984), and the model will also be adjusted in the context of traditional media, social media and stakeholder engagement. The essay will also shed light on ethical elements in public relations practice in order to address the research questions in a comprehensive manner. The School of Thought Grunig and Hunt (1984) defined public relations as ‘management of communication between an organization and its publics’, and such definition is the basic foundation for public relations literature (p. 6). Grunig and Hunt (1984) defined four models of public relations and these models can be briefed in the following manner: Press agentry / publicity––One-way communication with people which is an alternate version of propaganda. Public information model––One-way communication of honest and truthful information with people. ...