Marketing Within The Airlines/Aviation Industry - Essay Example

Only on StudentShare

Extract of sample
Marketing Within The Airlines/Aviation Industry

The author goes on further to explain that this difference in the prices is due to a process called yield management or revenue management, which is a process undertaken by airlines to maximize their revenue collections. The author puts the method behind yield management quite simply; “sell the right seat to the right type of customer, at the right time and for the right price” and that about sums it up for yield management, the rest is technicalities. The most important thing is to locate the pivotal trade-off between selling tickets at discount to get the maximum customers or selling expensive tickets and not having that many customers as a result. However, the actual process is not as simple as it has been put in words, I t is quite difficult because it involves the use of past and present consumer trends and behavior which are difficult to obtain and work with. Ideally, yield management is meant for service industries and this is why it is perfectly suited to the aviation industry. However, there are certain market characteristics that make it particularly effective when applied to or implemented in any service sector industry. ...
Download paper


The airline is an extensive and growing industry that is necessary for the dynamic process of globalization. This also contributes to the development of world trade, tourism, growth, and investment. About this and many other things in the article "Marketing Within The Airlines / Aviation Industry"…
Author : hwintheiser

Related Essays

Marketing management - Emirates Airlines.
Emirates Airlines is one of the profitable airlines in the world. It is the world’s second most profitable airlines (Graham, Papatheodorou and Forsyth 157). However, it is vital to practice a proper marketing strategy for the sustainable position. The 7 Ps of marketing mix and the PLC is very much important. The CRM must be maintained, the loyal customers are the real buyers of the products in the long term basis. The airline industry is basically the hospitality industry and in this particular industry the customer relation is the most important marketing communication key. The traditional...
17 pages (4267 words) Assignment
Turkish Airlines Current 4Ps Marketing Policies
As of today, almost 51% of its shares are owned by the public, whereas, the remaining are retained by the government. Over the years the company has flourished to the extent that, in 2008 it was named as one of the fastest growing European carriers in terms of traffic and seating capacity (Turkish Airlines, 1996-2012). At a time when the global recession caused other European airlines to cut down their operations, Turkish Airlines managed to demonstrate steady growth in terms of its passenger traffic and seating capacity. The company has over 127 carriers in its fleet and flies to over 145...
8 pages (2008 words) Essay
South West Airlines
At present, Southwest Airlines owns nearly 400 Boeing aircrafts and operates in almost 59 cities across United States. In the present report, the environmental factors affecting the overall performance of the airlines has been discussed. The various environmental issues are analyzed and strategic solutions are provided to overcome these issues and provide a sustainable solution for the long term growth and development of the airline company. PESTEL Analysis Political Political trends are not much influential in stable governments, as compared to those countries which are highly unstable. Yet...
7 pages (1757 words) Admission/Application Essay
American Airlines - Pressures within the industry or the competition [Scandal]
These and other related operational lapses in physical fleet maintenance and other aspects of operations have resulted in many small and large problems for the company. For one, the regulators have levied very steep fines on American Airlines for the failures in maintenance of the fleets. Meanwhile, other operational lapses such as mishandled management of the relationship with key personnel has resulted in bad publicity for the airline. These breaches have legal dimensions moreover, in that the compromising of the security and well-being of passengers as stakeholders have legal consequences...
3 pages (753 words) Research Paper
Southwest Airlines Marketing Plan Report
The company encourages the employees to be creative in their own way while performing at the workplace. Goals and Objectives The company has the goal of ensuring that there is no compromise on the quality when the people fly in Southwest Airlines. The employees are to be trained in such a way that they always come forward to address the needs of the customers whenever required. Safety of the travelers during the flight time is also one of the aspects that South-western Airlines wants to ensure on a day to day basis. The company is popular for its low cost Airline services. South western...
13 pages (3263 words) Essay
It is all about the image. A comparative study of low cost airlines EasyJet and Ryanair with regard to brand image and passengers perception of the brand."
Brand value of an organization is considered to be a type of its intangible commercial asset (Atikian, 2013). This dissertation will evaluate the importance of brand value in the low cost airline industry. The research work of the paper will prove that brand image is not only an important business requisite for large companies but is also equivalently important for the smaller organizations in the world. An organization can connect and engage with its potential targeted consumers more proficiently, with the essence of its superior brand image in the market (Dibb and Simkin, 2013). The...
3 pages (753 words) Essay
E-Marketing Industry Report (Emirates Airlines)
(The Emirates Group 2013-2014). The company has utilized the media in the most effective manner and their e-marketing strategy is undoubtedly very efficient (Oxford Business Group 2008). However, there needs to be few amendments in its strategy that will help in improving the company’s overall operations online (Graham, Papatheodorou and Forsyth 2010). The e-marketing strategy of Emirates Airline is discussed below in this report.
8 pages (2008 words) Research Paper
Got a tricky question? Receive an answer from students like you! Try us!