The company is a new entity that will be established by its founder in China. The company will secure additional funding for growth and it aims to create job opportunities for many people. The company will mainly focus on selling wine coolers and it is anticipated demand for brand products will be high since the target market of sport minded consumers and retailers are likely to purchase products on the current offers. The company is interested to expand the product line and offer brand product line in order to sustain competitive advantage. The mission of the company is to become the leading producer of wine coolers and marketer of high quality products that satisfy the demanding needs of consumers. One of the goals is to increase revenues and expand manufacturing abilities; thus, increase product distribution. Another goal is to enter the geographical areas of China market with a passion of maintaining strong customer and retailer relationships. Target Market The target market of the wine coolers industry is the active consumers and retailers who will also distribute to their consumers. The active consumers will be categorized in varied demographic segmentation, which will take into consideration age, education background, income level, religion, culture and many other factors. Perreault, Cannon and McCarthy (22) argue that a defined target market is one of the first and significant marketing strategies for enabling the company to achieve effective business objectives. ...Show more
The following paper "Selling Wine Coolers in China" represents a marketing plan for a company in a certain field. Doing marketing research is crucial; thus, one should take into considerations the objectives of the company and the target market before implementing a business plan…
Wine Marketing. Customers can buy wines from various locations. There are lots of choices ranging from individual wine shops, retailers, supermarkets and also through the modern trend in business i.e. through online wine retail shops. With days the buying pattern of customers are changing from retail store to supermarkets and now towards online stores.
Wine making. Today, I will break a common misconception that wine has to be bought, because only professional wineries can make it. In reality, it is relatively easy to produce wine, provided that you have the right materials and enough patience. In fact, home winemaking is an American tradition.
France and Italy leads the production and consumption of wine globally but they have seen a steady decline of their market share along with other players such as the United Kingdom, United Stares, Australia and other European countries.
The process involves changing the quality of the cognac, it involves regular tasting the cognac, adding distilled water, changing oak casks and mixing cognacs of different ages to achieve desired quality.
I would also like to mention here that all the selling talents are interlinked with each other.
One of the most important aspects of selling process is the trust level of sale person for his buyer that is how much a salesman is transparent and fair in his communication
Hence its target market would comprise of individuals who do not drink wine as such yet can enjoy some aspects of it within their daily lives.
The target market for these wine coolers would therefore be
The brand is so popular that it is progressively being preferred to Champagne and thus, offering stiff competition to the other champagne and wine alternatives. Sparkling wines occupy a place above the
The author states that the competitive advantages of wine industry in Greece are evaluated using the famous Porter’s National Diamond framework which focuses on the key factors or determinants in the country that a new entrant in the industry can utilize for their production and establish their business.
17 pages (3500 words)Essay
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