Selling Wine Coolers in China

Selling Wine Coolers in China Essay example
Undergraduate
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Marketing
Pages 3 (753 words)
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Name: Lecturer: Course: Date: Selling Wine Coolers in China Introduction The majority of companies operating their business in China carry out their business without significant problems because the government of China has business laws and regulations governing commercial activities…

Introduction

Doing marketing research is crucial; thus, one should take into considerations the objectives of the company and the target market before implementing a business plan. There is also need to take into considerations the unique selling points and also register all foreign investment needs with appropriate local authorities. Understanding laws and regulations and also implanting an effective market strategy can contribute to successful business in China market. Law and Regulations in China Understanding the basic Chinese laws and regulations of carrying out business activities or governing the industry or the investment laws in crucial. This is because China’s business laws are changing rapidly; thus, understanding them will enable wine coolers industry to be successful because firms are often constrained in how flexible they can be owing to regulatory environment (Perreault, Cannon and McCarthy 72). China has varied laws and regulations governing commercial activities; thus, the following are applicable laws that will enable the industry to carry out effective business without any problem. First, the patent or copyright litigation laws and this takes into considerations the protection of the company’s patent right against infringement cases from other companies. ...
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