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Selling Wine Coolers in China - Essay Example

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Selling Wine Coolers in China

The company is a new entity that will be established by its founder in China. The company will secure additional funding for growth and it aims to create job opportunities for many people. The company will mainly focus on selling wine coolers and it is anticipated demand for brand products will be high since the target market of sport minded consumers and retailers are likely to purchase products on the current offers. The company is interested to expand the product line and offer brand product line in order to sustain competitive advantage.  The mission of the company is to become the leading producer of wine coolers and marketer of high quality products that satisfy the demanding needs of consumers. One of the goals is to increase revenues and expand manufacturing abilities; thus, increase product distribution. Another goal is to enter the geographical areas of China market with a passion of maintaining strong customer and retailer relationships. Target Market The target market of the wine coolers industry is the active consumers and retailers who will also distribute to their consumers. The active consumers will be categorized in varied demographic segmentation, which will take into consideration age, education background, income level, religion, culture and many other factors. Perreault, Cannon and McCarthy (22) argue that a defined target market is one of the first and significant marketing strategies for enabling the company to achieve effective business objectives. ...Show more


The following paper "Selling Wine Coolers in China" represents a marketing plan for a company in a certain field. Doing marketing research is crucial; thus, one should take into considerations the objectives of the company and the target market before implementing a business plan…
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Selling Wine Coolers in China essay example
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