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Commercialization plan - Research Paper Example
Author : imeldaortiz
Pages 3 (753 words)
According to the information that was tabulated with regards to the total Saint John New Brunswick population, it was determined that a total population of around 389,200 existed within the region. Of this population approximately 20% (or over 77,000) individuals fell into the 60+ year old demographic…
Rather, it is safe to assume that approximately 20% of this total figure could be amenable to the services that Golden Village would offer at some point during their lives. As such, the product that is being offered is that of an assisted living/retirement community known as “Golden Village”. The product is a community that is specifically designed to cater to the needs of an older population without any type of stigma or shame associated with living in such a place. The services delivered would also adapt themselves according to need and comfort of older generation (Vlachos, 2011). As aging population is ever increasing, and with the baby boomer generation on their way out of the workforce, there is a greater demand to fulfill the needs of retirees. One of the key competitive advantages that “Golden Village” will be able to enjoy is the fact that it will provide retirees the opportunity for a rewarding lifestyle that allows them to feel young again without the cumbrous constraints of traditional forms of retirement communities and/or assisted living centers throughout the nation. Participants will be encouraged to “live their dreams” after leaving the workforce in a community and family type atmosphere. ...