StudentShare solutions
Triangle menu

Final Marketing Plan - Essay Example

Not dowloaded yet

Extract of sample
Final Marketing Plan

The varied forms of telemedicines include the combination of audio, videophone, imaging, and health informatics data from one particular location to another. The main crux of telemedicine would be to cater to the needs and requirements of the patients living in isolated communities and do not have financial means of purchasing the products. These also come with additional devices along with medical support and other forms of health care devices. The study will deal with the launch of a fictional medical robot which is a form of telemedicine and will help in solving varied complex health care problems. The author of the study will include the marketing activities involved in the initiation of the launch of the medical robot device. Finally, the study will conclude with the various Customer Relationship Management techniques used by the management to penetrate further into the target market. Objectives &Mission Statement The mission of the company would be to offer state of the art telemedicine facilities, which would provide the patients certain clinical advantages that other medical companies cannot provide. The objectives of the company would be to offer state of the art medical facilities’ and devices, which have the potentially of garnering attention from the patients and customers. The health report provided by these medical devices would not provide a medial description of the patient but also an in depth analysis of the precautions to be taken by the patients. In short, the main objective of the healthy robot would be to disseminate information about the timely prevention measures to be undertaken by the patient. Target Market Since, the main objective of the healthy robot would be to test and detect the current health state of the customers the primary target population would be the patients suffering from chronic diseases. Secondly, the target population would also include the customers, who are extremely health conscious and would want the robot to keep a constant check on their health situation. Thirdly, it would also include the customers, who want to purchase the telemedicinal product for gifting purposes. The targeting population has been decided by taking an estimated population of the diabetic patients in the United States of America (USA). Market for Telemedicinal Products Telemedicinal product would include varied segments which can be categorized into tele-health, telemedicine, video and mobile health services (Cravens, 2010). The telemedicine market is very mature and has provided clinical care with the help of advanced telemonitoring and tele health systems. The telemedicine market has been worth valuation of $2.9 billion (Transparency Market Research, 2012) The tele health phone system is more advanced than any other health systems and presently it is expected to reach market valuation of $2440 million during the tenure 2012 to 2018 (Transparency Market Research, 2012) Thus, keeping in mind the present market dynamics and the need of tele medicinal products among the growing patients, the manufactures ...Show more

Summary

Marketing Plan of Robot Device Name of Student University Table of Contents Introduction: Telemedicine 4 Objectives &Mission Statement 4 Target Market 5 Market for Telemedicinal Products 5 Competition 6 Product Features: Healthy Robot 7 Core Marketing Strategy 7 Identification of Unique Selling Proposition 8 Operational Excellence 8 Customer Intimacy 8 Growth & Innovation Strategies 9 Marketing Mix 9 Pricing Strategy 10 Channels of Distribution 11 Customer Relationship Management 12 Conclusion 13 References 14 Introduction: Telemedicine Telemedicine is a combination of information technology with telecommunication, which provides clinical health care services from a distance (Transparency Mar…
Author : zoeynader
Final Marketing Plan essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Final Marketing Plan"
with a personal 20% discount.
Grab the best paper

Related Essays

Marketing Plan
These products are used to nurture mind, body, spirit and also provide a balance to the environment. Perfect potion offers essential oils which are related to finest quality of Australian Certified Organic and are sourced from international and local farmers.
8 pages (2000 words) Essay
Marketing plan
From an economic-point of view, they create a benefit, called utility such as form, time, place and ownership utilities (Boone and Kurtz, 2009, p. 5) and they are the want-satisfying power of the goods or service. But in today’s highly complex marketing contexts, no business would be able to survive unless it plans effectively for the future.
17 pages (4250 words) Essay
Final Strategic Plan
A proper strategy helps in providing the much needed direction that is required by the business to achieve its long and short term goals. Also, during the process of designing the strategies, which will be propelling the processes and operational efforts of the company, it needs to be considered that the strategies should meet the purpose and objectives of the business.
3 pages (750 words) Essay
Marketing Plan
The important elements of marketing plan are to precisely define the business, identify the goals and serve as the firm’s resume. Pro forma balance sheet, an income statement, planning precise strategies and cash flow analyses comprises the basic components of a marketing plan. Preparing a marketing plan helps in the allocation of resources properly.
11 pages (2750 words) Essay
Marketing Plan Final evaluation
on by road tanker, offloaded into underground storage tanks and ultimately supplied through underground pipe work to fuel dispensers, which are then used either by attendants or motorists to refuel vehicle fuel tanks1. In this context, however wet stock means the name of
5 pages (1250 words) Essay
Marketing plan
In this regard, it has been observed that the incorporation of effective marketing strategies is quite significant for the success of any business. In order to develop a
18 pages (4500 words) Essay
Marketing Plan: Final Paper and PPT Presentation
Being a service industry which is very competitive, the following are some of the promotional strategies that should be advanced by Wal-Mart to beat the stiff competition in the service industry (Ferrell, & Hartline, 2011). The
1 pages (250 words) Essay
Marketing Plan for a global company that is localising the global. As the final assignment for this module, you are required to write a Marketing Plan for the implementation of the marketing strategy of an existing global company which is cur
The company needs to be aware of its strengths, weakness, opportunities and threats before it plans to invest into a particular market or enhance its market presence in the competitive market. A marketing strategy is said to be effective
8 pages (2000 words) Essay
Final Marketing Plan
The company will mainly intend to provide eco-friendly cleaning services to all its customers. The company will provide its services through the monthly base system. In its
4 pages (1000 words) Essay
Final Business Plan Project
The company aimed at providing quality security services that will cover the provision of guards to different premises, conducting private investigations and the provision of consultancy services to the customers. The form
8 pages (2000 words) Essay
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation