Evaluation of the Company's Strategy

Evaluation of the Company
High school
Coursework
Marketing
Pages 8 (2008 words)
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Management Report 2 – Evaluation of the Company’s Strategy Executive Summary Tesco PLC’s strategic planning and implementation has favored the application of various frameworks that have allowed the company to achieve tremendous success in the UK. However, the dynamics of the external environment, competitive pressures, economic instability and drastically changing consumer preferences have adversely impacted the company’s success in recent years…

Introduction

This report assesses the current strategy of the business in the light of the Ansoff Matrix, the BCG Matrix and the SAFS Framework. The discussion also provides pertinent recommendations regarding the development of future business strategy with special focus on emerging markets and the impact of diversification. Table of Contents Executive Summary 2 Introduction 4 Analysis and Critical Evaluation of the Organisation's Strategic Position 5 Analysis of the Organisation's Strategic Direction 6 Ansoff Matrix 6 BCG Matrix 9 SAFS Framework 11 Conclusions and Recommendations 12 List of References 14 Introduction Headquartered in Hertfordshire, United Kingdom, Tesco PLC stands as one of the country’s premier supermarket retail chains while, maintaining its global standing in the category of top three multinational retailers (Henry 2008: 77). Presently, the extensive operations of the organization serve 14 nations and provide employment to around 520,000 dedicated members of the workforce, additionally, the global sales of the business amount to a staggering ?72 billion with a reported increase of 5.3% in the group’s pretax profit from the previous year (Tesco PLC Annual Report 2012). ...
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