Coursework sample - Evaluation of the Company's Strategy

Evaluation of the Company
High school
Coursework
Marketing
Pages 8 (2008 words)
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The report aims to identify the strategies that have been developed by Tesco Plc in response to the internal and external environment surrounding the company. In the presence of various domestic as well as international competitors and the current financial crisis, Tesco continues to be the world’s third largest grocery store after Wal-Mart and Carrefour. …

Introduction

As Tesco continues to explore its opportunities to expand in countries where there exist high returns, it also aims to be competitive by realizing its customer demands and needs so that they are able to provide them with a great experience. For that it needs to conduct frequent market reviews to analyze customer satisfaction. Also due to inflation the price setting should be done such that it attracts customers thereby creating a greater competitive environment. The focus is also on improve the performance of its current markets to maintain and grow its market share. The implementation of strategies that focus on customer reviews to tackle competition and grow could lead to better performance as most of the threats and weaknesses Tesco is as a result of rivals and the economic conditions. Sustainable growth is one of Tesco’s strategies. This means that profits are not the only governing factor in expanding but growing with responsibility thereby creating a sustainable operating environment. Knowledge Hub was started by Tesco for its suppliers to encourage the sharing of environmentally friendly ideas. Tesco wants to create a sustainable supply chain and by 2020 it aims to cut down emissions by twenty to thirty percents. ...
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