This paper presents a marketing plan for a fair trade product and its introduction into the UK market. The literature details a fair trade product as reverses normal market dynamics by introducing aspects of production and marketing that does away with a pure focus on profit…
The price fixing mechanisms in fair trade, meanwhile, involve setting up floor prices to be market prices, with buyers agreeing not to purchase products lower than those market prices, in the name of providing fair prices to the producers of agricultural produce and derivatives from the developing world (Fair Trade Foundation 2011). The name of the company is Freeflowing Coffee Inc, and the fair trade product for this marketing plan is coffee. This marketing plan takes note that in the UK, there is a wide range of product choices available to the UK customer that all fall within the category of fair trade coffee, and this paper presents a marketing plan to introduce a fair trade coffee brand, FreeFlowing Coffee, into the UK market (Fair Trade Foundation 2011; Global Exchange 2011). II. Situation Analysis A. External Analysis- PESTLE A.1. Political The level of political integration with the rest of Europe is high. That said, the UK has remained separate from the EU's monetary policy and union, choosing instead to engage the EU nations in trade. The UK engages the world politically as a major western power, and its stature is confirmed by its being part of the UN Security Council. Politically, therefore, the country has clout and some stability that allows its citizens to engage the world in trade on positive terms (Central Intelligence Agency 2013; CIPD 2013). A.2. Economic The UK economy is strong and resilient, one of the biggest in Europe. Recent financial crises have spun government measures to tighten its spending. The previous year was also marked by a contraction of the economy, as the UK continues to reel from the economic crisis of the past several years. That said, the economy remains relatively large and resilient...
This article approves that the level of political integration with the rest of Europe is high. That said, the UK has remained separate from the EU's monetary policy and union, choosing instead to engage the EU nations in trade. The UK engages the world politically as a major western power, and its stature is confirmed by its being part of the UN Security Council. Politically, therefore, the country has clout and some stability that allows its citizens to engage the world in trade on positive terms.
This paper makes a conclusion that there are many ways to segment the market for fair trade coffee consumers in the UK, the most obvious of which relates to certain demographic characteristics relating to level of education and level of income. Income levels are implicit in the way fair trade coffee discussions center on providing fair prices plus a premium to existing players in the space. This means that the income demographic for the potential target market is also those who have middle class income levels. In terms of educational attainment, it is clear from the level of sophistication of existing customers of fair trade coffee that the level of education of the target market is tertiary or higher. Looking at the existing players for fair trade coffee in the UK market, one sees that with the exception of Starbucks, which as a high price and high quality positioning the rest of the market is impliedly located in the high price and low quality as well as low price and high quality quadrants. Decidedly, the positioning for FreeFlowing Coffee is high price, to position it as a premium brand. ...
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This essay discusses that the new coffee shops will provide the customers with the chance to make a variety of choices regarding the products and services offered in the market. The coffee shops will mostly rely on customer service and quality products as a strategy to retain existing customers and attracting new customers.
Legal 10 3.2.0 PORTERS Five Forces of analysis 10 3.2.1 Competitive rivalry 10 3.2.2 Power of buyers 11 3.2.3 Power of suppliers 11 3.2.4 Threat of substitutes 11 3.2.5. Threat of new entrants 11 3.2.6 Comparative industry structure analysis 11 4. Risk Analysis 12 5.
Then, Chapter 2, “Production Plan,” which is consisted of different management and marketing strategies, must be divided into four main parts, as “Team Management Strategies,” “Client Management Strategies,” “Asset Management Strategies and Risk Assessment.” Moreover, there are also chapters on software and hardware analysis, along with quality procedures, which must take part in the organic cafe.
It has more than 500 outlets inside the UK while the company has also established its coffee shops in Turkey and United Arab Emirates. The firm has earned its reputation by conducting its business with integrity and respect. It has delivered many unique coffee brands worldwide and currently owns a portfolio of several distinguished brands.
The report discusses the SWOT and PESTLE analysis for the business of the fair trading firm. The demand and business of the confectionary market in U.K. is increasing significantly with time. At is highly rational to study the business of Chocolies in this industry. The report throws light on the importance of fair trading in the contemporary world.
According to the research findings, it can, therefore, be said that the new firm would face strong rivalry from its competitors and also from the chief substitute of coffee, i.e., tea. If the company can adhere to its objectives and implement its marketing plans, it would be also to become successful in the long run.
This way, I save more time because I am able to do many things while waiting for my coffee and have a wide array of flavors to choose from.
I am not advertising Starbucks. In fact, I am puzzled with how this coffee company attained such a huge international success.
Meanwhile, the growing of the challenges from the competitors has given Zhejiang an intangible stress and a reason to expand its business around the country.
Additional clearly, there are a lot of the states by means of high purchasing power have been deserted by competitors.
Fair Trade makes a powerful case for how innovation brings forth a model that shifts innovative practices that were unthinkable before. This organization has transformed an innovative idea on how to help producers in developing countries make better trading conditions and promote sustainability.
The coffee shop is located at 24-27 Brandon Terrace, Edinburgh, EH3 5DZ.
The entrepreneur behind the start of Coffee Angel is Chris Lynch who is a 29 year old male. He is married and has a comfortable life owning his house, hence has a good rating
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