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findings analysis of dissertation-----Analysis of the Joint Venture entry mode of Marks and Spencer in china with secondary data
Pages 4 (1004 words)
Findings Analysis of Dissertation-Analysis of the Joint Venture Entry Mode of Marks and Spencer in China with Secondary Data Table of Contents Introduction 3 Justification of the Problems faced by M&S while entering China 3 Comparison of M&S with the situation of TESCO 5 Conclusion 6 References 7 8 Bibliography 9 Introduction Entering into a new market has been commonly accounted as one of the major challenges faced by companies seeking the benefits of internationalisation market expansion.
Contextually, entering into the market of China also posed considerable challenges to Marks & Spencer (M&S), which is a renowned British multinational retail chain. Critics have thereon argued that it is fundamentally owing to lack of market understanding and appropriate strategies adopted by companies to mark its failure in Asian countries like China (Hopkins, 2013). The discussion henceforth will aim at analysing the reasons for the breakdown of M&S in the Chinese market. Correspondingly, a comparison will be made with Tesco’s failure in China, where both the multinationals, i.e. M&S and Tesco had penetrated the market through joint venture (JV). Justification of the Problems faced by M&S while entering China Several challenges and problems encompass the entry of M&S in the market of China. With the opening of their first outlet in the Chinese market, the company experienced a dip in its performance, which was accounted as considerably lower than the expected level in the Chinese market (The Telegraph, 2013). ...
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