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Distributor success : factors influence the performance of Multi-Level marketing sales force in direct selling organisaion in Th
Pages 46 (11546 words)
DISTRIBUTOR SUCCESS: FACTORS INFLUENCING THE PERFORMANCE OF MULTI-LIVEL MARKETING (MLM) SALES FORCE IN DIRECT SELLING ORGANISATIONS IN THAILAND A dissertation presented by …………………………… ………………….. September 2013 Total Number of Words: 11,851 ABSTRACT Aims/Purpose: To investigate and identify factors that could significantly influence the performance of MLM distributors in direct selling organizations.
Amway, Giffarine, Nu skin Enterprises, Zhulian, and SISEL International). Research Findings: The multiple regression test result shows that factors such as staying committed to the company, creating a positive perception on MLM business, and the length of time the distributor decided to stay in a direct selling business all equally increases the distributors’ success whereas commission earned by the distributor could somehow motivate them to increase their performance. With regards to other possible factors that can affect distributors’ performance (i.e. age, gender, educational background, and socio-economic background), this study confirms that only gender is a factor that can affect distributors’ overall success in the MLM business. Recommendations: To promote trust, commitment and long-term loyalty among the distributors’ target customers and down-line business partners, this study highly recommends that the distributor should practice good communication skills and observe shared values with the customers and down-line business partners. Recruitment of down-line business partner is a number game. Giving trainings and seminars require a lot of the distributors’ time, effort, energy, and money. ...
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