analyzing the causes of change

analyzing the causes of change Essay example
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Marketing
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Analyzing the causes of change Table of Contents Temporal and PEST environment: Influence on changing business environment 3 Use of multiple cause diagrams: forces of change management 4 References 8 Temporal and PEST environment: Influence on changing business environment The temporal environment includes the business situations that changes with respect to time…

Introduction

This led to a position for Nokia which was not so mobile like before. The changes in the political environment included relaxation in the regulatory norms in telecommunication industry which attracted increasing number of foreign players in the telecommunications and mobile handset industry. The increase in the number of competitor and the launch of newly designed handsets in the market posed major challenges for Nokia (Burnes, 2009, p.52). The inclination of the customers towards the camera handsets launched by the competitors of Nokia led to the decline in market share of Nokia. The rise of Nokia to the leadership position in the 1990s created increasing job opportunities and rise in the income level of the people of various economies. The rise of the middle income group was the potential market that was tapped by the competitors of Nokia. The mobile handsets of Nokia were old fashioned that dated 10 years back. The market trends saw the launch of flashy and newly designed handsets with colourful screens and folding patterns (Reiss, 2012, p.39). ...
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