StudentShare solutions
Got a tricky question? Receive an answer from students like you! Try us!

Coursework example - Marketing Plan for a new Fair Trade company

Only on StudentShare
High school
Coursework
Marketing
Pages 8 (2008 words)
Marketing Plan for a new Fair Trade company Executive summary The United Kingdom is a developed nation and has a growing market for coffee. There are different renowned players in coffee market in UK, which compete with one another for market share. There are both multinationally functioning retail chains as well as local coffee shops that enjoy demand of the local customers…

Extract of sample

This coffee would be known as ‘organic coffee’. Since the raw material used for the production of this coffee is handpicked and checked for quality, the flavour and taste of the product would be different from the conventional coffee offered Coffee Bar’s competitors. In this paper, the marketing plan for the introduction of this new fair trade company has been illustrated. Analysis of situation at the firm level and industry level shows that the firm has wide opportunity to capture the market for coffee in the UK, since it is still growing. However, the new firm would face strong rivalry from its competitors and also from the chief substitute of coffee, i.e., tea. If the company can adhere to its objectives and implement its marketing plans, it would be also to become successful in the long run. ...
Download paper
Not exactly what you need?

Related papers

Marketing Plan of John Lewis
This essay describes marketing scenario as ever changing and with changes come unprecedented challenges, the retailer companies are facing several challenges and the need of the hour is to come up with new marketing plans which are capable of tackling these never seen before challenges. John Lewis is one of the biggest departmental stores in UK; it was founded by John Spedan Lewis. John Lewis had…
14 pages (3514 words)
MARKETING PLAN
how Nokia achieved its brand name and goodwill in past and current market situations. Next, it highlights the company’s situation analysis and overall study of internal and external factors through different marketing tools. For examining the situation analysis of Nokia’s market PEST analysis, competitor and consumer analysis have been applied. In internal analysis, it depicts the company’s…
12 pages (3012 words)
Marketing Communication Plan
Introduction 1.1 Background of People Tree People Tree is a popular retail fashion chain, based in United States (People Tree, 2013a). People tree is recognized as a pioneer in Fair trade and sustainable fashion (People Tree, 2013b). The objective of the company is producing ethical and ecologically acceptable fashion. The company thrusts heavily on fair trade, which implies creating innovative…
12 pages (3012 words)
Marketing Plan for a Fair Trade Company
This essay stresses that business firms in the modern world face cut throat competition among themselves. It is almost impossible for a firm to achieve success in business in the modern world without an effective marketing plan. A business firm can only enjoy a broad customer base if it sets innovative and planned marketing strategies. A fair trading company is a company that involves in 100% just…
9 pages (2259 words)
Marketing Plan for a New Fair Trade Coffee Company
This article approves that the level of political integration with the rest of Europe is high. That said, the UK has remained separate from the EU's monetary policy and union, choosing instead to engage the EU nations in trade. The UK engages the world politically as a major western power, and its stature is confirmed by its being part of the UN Security Council. Politically, therefore, the…
9 pages (2259 words)
Marketing Plan for a new Organic goods company
An attempt has been made to project the likely inflows of the company under three different scenarios; pessimistic, optimistic, and realistic. Finally the paper refers to the controls Whole Foods needs to be put in place to achieve success in UK. 2.0 Situation Analysis Whole Foods Market, Inc. (hereafter referred as Whole Foods) is a foods supermarket chain based in Austin, Texas. The company’s…
9 pages (2259 words)
Marketing Plan for a new Organic goods company
In this proposed marketing plan, a particular fruit i.e. organic apple has been taken into concern for promoting in the current organic fruit business industry of the UK. Now, the company is intending to expand its business in the emerging UK food business industry. In this regard, the proposed marketing proposal for the company would focus on critically analysing different marketing research…
8 pages (2008 words)