Marketing Plan for a new Fair Trade Company - Coursework Example

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Marketing Plan for a new Fair Trade Company

As the research stresses a new fair trade company, named Coffee Bar, is about to introduce its products to the UK market. It would offer a new type of product to the customers. The coffee beans used by this company would be sourced specially from suppliers of the equatorial countries such as, Ghana, Guatemala and Brazil. This coffee would be known as ‘organic coffee’. Since the raw material used for the production of this coffee is handpicked and checked for quality, the flavour and taste of the product would be different from the conventional coffee offered Coffee Bar’s competitors. In this paper, the marketing plan for the introduction of this new fair trade company has been illustrated.
This study suggests that the modern business world is a highly competitive platform in which the strongest competitor gains at the cost of the weaker counterparts. Although this policy satisfies the economic rationale for trade, it hurts the social and ecological balance in the society. Since the market is a part of the society and the market agents are social beings, preservation of right of the producers is considered a basic necessity in the contemporary business world, irrespective of their location or economic strength. From this concern, the concept of fair trade has evolved during the 1940s. Several international bodies work in cooperation with one another to ensure that producers that are situated at less advantageous positions in the developing countries receive the rightful wage against their toil. ...
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Summary

This essay Marketing Plan for a new Fair Trade Company talks about Coffee Bar which is a privately owned organization that would newly enter the UK coffee industry. The company is determined to gain reputation in the industry for its products and its service to customers…
Author : hmayer

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