Economic environment effect on Build-a-Bear - Essay Example

Only on StudentShare

Extract of sample
Economic environment effect on Build-a-Bear

When consumers’ income decrease, then it is expected that their purchasing power will fall thus impacting on the brand negatively. For example, after the financial crisis of 2007/2007, consumers’ income fell remarkably in the United States as a result of closure of companies, laying down of workers and reduction of salaries of wages (Nanto Dick). As a result consumers were unable to spend money buying items in the manner they did before the financial crisis. This is what resulted in the decline in sales of the Build-a- bear company thus negatively affecting its brand. According to the company’s press release the company increased its sales remarkably in the first quarter of 2013 (yahoo finance). Other external factors that affected the company’s brand are savings, debts, employment and credit. All these factors were also greatly influenced by the financial crisis of 2007/2008 thus negatively affecting the company’s brand. This is due to the fact this industry dependent highly on consumers’ disposable income (Accuval). How Recent Stock Market Movements have Affected the Company Despite the economic crisis of 2007/2008, the United States of America economy has been recovering gradually. This has been as a result of the austerity and stimulus policies that have been adopted by the United States of America government (Weaver, 189). ...Show more


Name Instructor Course Date Economic environment effect on Build-a-Bear Trends in Consumers’ Income, Employment, Savings, Debt, and Credit Availability that have an Impact on the Brand There are various economic environmental factors that determine how a brand performs…
Author : cschiller
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Economic environment effect on Build-a-Bear"
with a personal 20% discount.
Grab the best paper

Related Essays

Evaluative Report to Support a Marketing Environment.
The aim of this report is to explain the integration of Tesco’s products with in-store promotions, window display, pricing policy, and other marketing strategies. In particular, we want to report whether the total retail product offer and experience match other visible signs of a marketing mix.
10 pages (2500 words) Essay
Brand value and its effect on public perception and to a business
4 21 4.1 Findings and Analysis 21 4.1.1 Performance of the Energy Sector of UAE 21 4.1.2 Public Perception regarding Oil and Gas Companies and Brand Value 22 4.1.3 Analysis of the Research Conducted 23 Chapter 5 24 5.1 Conclusion 24 5.2 Recommendation 25 5.3 Limitations and Scope of the Study 25 Works Cited 27 Bibliography 29 Chapter 1 1.1 Introduction The term Brand signifies a name, symbol, design or combination of all of this.
30 pages (7500 words) Thesis
Evolution of the Global Economic Environment
The globalization of production involves foreign direct investment (FDI) and global trade. According to the IMF (2001 as cited in Milberg 2004), since the early 1990s FDI’s global quantity has increased more than that of global trade, which, consequently, has increased more than global production.
3 pages (750 words) Research Paper
The diagram below shows the equilibrium point where the demand curve and the supply curve intersect. [McConnell, Brue, Flynn, 2009] Figure 1 Price Elasticity of Demand – This measures the rate of response of quantity demanded due to a price change. Where the demand and supply meet to show the market equilibrium, an increase in the price may show a fall in the demand.
6 pages (1500 words) Essay
Marketing Plan McDonald's North America
The organization has 32,737 stores worldwide. McDonald’s has been able to capitalize on the international market better than any other competitor in the industry. McDonalds has 17,236 international stores in 118 countries (Worldfranchising, 2011). McDonald’s has tremendous brand value.
6 pages (1500 words) Research Paper
How Will Netflix Stay Ahead of its Competitors as it Enters an International Market in a Rapidly Changing Economic Environment
Reed Hastings and Marc Randolph were the founding fathers of Netflix in 1997, in California, at a place known as Scotts Valley. The Netflix website got first launched in April 1998 using a traditional, online version of pay per rental model. Later, Netflix introduced the concept of monthly subscription and flat fee unlimited rental model without late fees, handling and shipping fees, per title rental fee, or due dates.
8 pages (2000 words) Admission/Application Essay
Impact of the Economic Environment on a Success of New Enterprise in a Country
This essay mainly focuses on the assessment of the relative importance of the economic environment of a country, compared with other factors, that should be assessed to determine potential outcome of launching an enterprise in a country. This environment provides important information on wealth, consumer buying power, and income level in a country
6 pages (1500 words) Essay
Report: designing a marketing strategy for a new product over time
Based on its wide market segment, Best lady will increase its sales in the next five years an aspect that will see its profits rise to a high level. Currently, the company controls 45% of the market with its key competitors controlling the remaining part.
8 pages (2000 words) Essay
Global Economic Environment and Marketing
The company has grown from strength to strength since its inception in 1943 (Isaksson and Suljanovic, 2006). IKEA has always been concerned about the wholesome economic development of the business and for this purpose, sustainability has always been an integral part of the core business model.
10 pages (2500 words) Essay
Book review 3
Actually, it was a priority. However, over the years, companies have continuously outsourced responsibilities to professional consultants. Montgomery Cynthia in her book The Strategist: Be the Leader Your
1 pages (250 words) Essay
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email