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Economic environment effect on Build-a-Bear - Essay Example

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Undergraduate
Essay
Marketing
Pages 3 (753 words)

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Name Instructor Course Date Economic environment effect on Build-a-Bear Trends in Consumers’ Income, Employment, Savings, Debt, and Credit Availability that have an Impact on the Brand There are various economic environmental factors that determine how a brand performs…

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Economic environment effect on Build-a-Bear

When consumers’ income decrease, then it is expected that their purchasing power will fall thus impacting on the brand negatively. For example, after the financial crisis of 2007/2007, consumers’ income fell remarkably in the United States as a result of closure of companies, laying down of workers and reduction of salaries of wages (Nanto Dick). As a result consumers were unable to spend money buying items in the manner they did before the financial crisis. This is what resulted in the decline in sales of the Build-a- bear company thus negatively affecting its brand. According to the company’s press release the company increased its sales remarkably in the first quarter of 2013 (yahoo finance). Other external factors that affected the company’s brand are savings, debts, employment and credit. All these factors were also greatly influenced by the financial crisis of 2007/2008 thus negatively affecting the company’s brand. This is due to the fact this industry dependent highly on consumers’ disposable income (Accuval). How Recent Stock Market Movements have Affected the Company Despite the economic crisis of 2007/2008, the United States of America economy has been recovering gradually. This has been as a result of the austerity and stimulus policies that have been adopted by the United States of America government (Weaver, 189). ...
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