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The assignment is to develop an advertising strategy for a franchise of your choosing. - Coursework Example
Author : queenierolfson
Pages 3 (753 words)
Advertising strategy for Intercontinental Hotels Group Instructor: Institution: Course: Date: Advertising Strategy for Intercontinental Hotels Group The Intercontinental Hotels is one of the major franchise groups in the world. The group is involved in the provision of the hotel facilities and services to its customers…
The company is defined by its unlimited milestones in the world of innovation and customer service. The marketing strategies of this franchise are dependent on customer satisfaction, environmental sustainability, and the utter need to expand beyond the current dimensions. Therefore, a diverse and cumulative marketing strategy is necessary to ensure that the franchise expands. The marketing strategies will involve finding the customers, maintaining their brands, networking, and selling of the product to the market. The Intercontinental Hotels Group is mainly concerned with customer satisfaction in order to oversee the final revenues of the franchise. The group should maintain the customer loyalty. This may be done through the provision of the best services to the customers to win their trust. The specific needs of the customer are taken into consideration. The customer is the basis of any business transaction. The staff at the franchise ensures that customer satisfaction is a necessity. The mission of the franchise is to ensure that the customer gets an excellent service. All the other protocols of the franchise ensure that this mission is set to ensure that the customer loyalty is retained. The customer complaints are dealt with amicably and efficiently. ...