Some of the best practice and ideas are looked into and the essential settlement of ideas is brought to the fore. A variety of communication objectives are provided. The research also analyzes the targeted market audience. In a nutshell the research paper in depth talks about the marketing strategies that could be employed by the Steve Marden footwear company that aims to break the barriers in its line of business and enjoy a more market base unlike its rivals. Introduction Marketing communication involves bringing the products of a firm to the market and creating awareness that the product exists. It also involves other relevant information by the suppliers to the consumers that could be improvements on quality or branding. Marketing communication consists of the place, price promotion and the product. Methods and techniques of promotion differ with the product and the number of people targeted. It considers the types or groups of people the advertisement is reaching out to, their age gap, the kind of media they are most likely to come into contact with most of the time. Steve Marden limited which is a recognized footwear brand aims to make use of the integrated marketing campaign technique so as to rise above their competitors and to also maximize their sales and realize better revenue. One of the most common issues that affect product marketing is the message relay technique. This is an Achilles heel in the Steve Marden limited company. Once a technical team is tasked with the aim of marketing a product, they have to give it an appealing marketing message that will bring out the curiosity effect amongst the targeted market. Here are a number of the technical techniques employed by the marketing team. Steve Marden Limited is aiming to break the barriers in terms of marketing its footwear products. It first needs to re-strategize the marketing department of the company so as to bring in the people who will drive the sales of the company upwards. The marketing team will need to come up with a theme or logo that defines Steve Marden Limited and defines the company amongst its competitors. These is a major step in allowing Steve Marden Limited to be the major footwear brand it aims to be. Brochures hold a lot of information that needs to be passed onto the targeted audience, and also they are easy to fold and pass around. Many can be created at the same time and provide for large coverage without being bulky. Direct mailing gives promotion a sense of personal touch. Mail can also be customized for different people accordingly so as to meet their needs and motivate them. Newsletters contain useful organizational information that needs to be communicated appropriately. Posters and bulletins as well provide a means to reach consumers. However they are often not paid attention and are effective when you place them strategically where the customers are likely to see and notice them. Posters should also be kept neat and made attractive to be noticed. Social networks that involve discussion groups are effective methods of promoting and advertising products. The social network is cheap to operate with and very fast media. It would involve sites like Facebook alongside company blogs and websites. (Belch & Belch, 2012) Television can sometimes be quite expensive; however, it is a very effective medium as it reaches a very extensive population and grows in popularity with time. Radio on the other hand is also an effective tool of advertisement as it reaches a good population. Even so,
Name: Tutor: Course: College: Date: PROFESSIONAL MARKETING APPLICATION IN STEVE MARDEN LIMITED Abstract This research paper analyzes vital marketing issues facing Steve Madden Ltd. and brings to the fore various elements that are to be addressed in the Integrated Marketing Campaign…
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However, the company is under threat from various entrants in the market such as BCBG that competes along the same lines as Steve Madden making points of differentiation less visible. Also, competitors such as Nike represent an untapped segment for Steve Madden- that of athletic and sport wear.
Introduction Steve Madden is a well-known footwear brand that has a wide presence in the retail markets of Houston. The company has a strong physical presence in the retail footwear industry of Houston and also conducts business in the online mode to sell its footwear products.
The project outlined some of the communication objectives and communication campaigns that categorized audience in terms of demographic, geographic and psychological factors. Some of the selling ideas were analyzed and the key benefits for major selling ideas were revealed.
Integrated marketing communication helps to exploit various platforms of media to market the products and services and reach wider database of customers. The Steve Madden Footwear would be using three different platforms: television advertising, sponsorship and social media to market its products.
The autonomy of professions has been under challenge because the market has tried to decrease it so to reduce their power and status. Also, trust has been replaced by target setting accountability as client-professional interactions have been limited in order for services and companies' profits to be increased.
Common wisdom -- in academic and popular circles alike -- asserts that managerial rationality represents the American industrial way, a natural extension of economic progress, and the inevitable outcome of universal business practices.
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