But, in the era of the 21st century focusing on one method of marketing is considered as equivalent to committing organizational suicide and therefore, modern businesses are forced to use a bunch of marketing techniques in order to stay in the business (Fahy and Smithee 1999). Moreover, marketing and advertisement is away from the noble concept of ethics and righteousness (Robin and Reidenbach 1987). The marketing is considered marketing whether or not it is dirty. So the staff in the advertisement department is supposed to keep the products and services of the company selling in order to keep their jobs (Botan 1997) The distribution strategy is a means of devising a system and mechanism for delivering the products to the customers. The business in the 21st century cannot survive without placement of the products as soon as possible. The internet service provider is recommended to develop the internal state of the art system and then, move on to the next stage of promoting itself and its services. The main idea is to boost the organizational ability to provide services when customers need or demand them. The external environment of the business has a profound impact on internal matters and practices of the business (Bourgeois 1980). The concerned Strategic Business Unit is operating in an industry that is characterized as well developed and established and therefore, the company is in need to follow the industrial norms strictly. The management is recommended to blend in the market before thinking of innovating. In opening few years, the SBU will not be able to do much more than surviving through the challenges of the industry (Sethi 1979). The SBU’s first and paramount objective is to find balance and sustainability in a challenging environment and these objectives and goals can be obtained by following industrial standards and norms at in initial one or two years (Hult, Hurley and Knight 2004). But, the quality of services should be maintained in a long term perspective. The external environment of the internet industry is well established and therefore, management of the company is suggested to introduce standardizations and development of standard operating procedures. The structure of SBU will also be divided clearly and there should be departmentalization. The task of providing internet services is a simple one and because of this reason, management does not have much room for innovation and newness while performing business activities. Product Augmentation Strategy The product augmentation strategy is used to mix two or more offerings in one package so that the customer can receive more value in less amount of money. This strategy is rate as the most effective one, when an organization is working to develop it market presence and share. The internet service provider is recommended to provide high quality cloud printing and scanning services along with traditional ones and therefore, the customers may receive more value than their expectations and anticipations. The receipt of more customer value will induce the consumers to become repeated benefiters. These strategies will be designed for one to two initial years and then the business unit must expand its geographical reach. The core source of creating customer value in internet industry is the quality of internet downloading and uploading speed. In the modern society people have internet connections
Marketing Strategies for StarHub Internet Name Institution Marketing Strategies for StarHub Internet Following are the strategies that will be most suitable for StarHub Internet: - Market Development and Distribution Strategy The market strategy is used to develop the market for a new or modified product…
According to World Fact Book, the total number of internet users as of 31st December, 2011 were 2,267,233,742. The stats even show that during the year 2000, the total number of internet users were only 360,985,492 (internet world stats, 2012). This shows that the total number of users within a period of eleven years increased by 528.1%.
The paper illustrates the application of social media by Pepsi, Red bull and Coca-Cola brands and the related successes and failures. Finally this paper speculates on the future of social media in addition to relevant recommendations for effective utilization of social media by businesses in the future.
(Pingdom, 2011) In the past fifteen years or so many companies are becoming aware of the fact that social media marketing is becoming a doorway to success and if they fail to adopt it at the right time, they will be left far too behind from their competitors (Pingdom, 2011) The hype for social media marketing was not based on statistical reports and its authenticity is still a question as suitable parameters are not devised to evaluate it.
new markets, and creating value for goods and services. All these are the core functions incorporated in Nike Inc. and the recent mergers and the subsequent actions taken in this regard. Specialty: Nike Inc is not just limited to a single foot wear item, rather it ensures its presence in multiple ways, such as sports equipment, apparels and various other inter related items.
The use of the internet has greatly increased across the globe with a very great percentage of internet users using social media networks. The main social media platforms that are being used include Facebook, Twitter, Google, YouTube, and LinkedIn where Facebook has the greatest market share.
The total number of broad band user at the end of December, 2012 was 10,195,000. Star Hub is one of the leading companies providing the internet facility. Of many competitors of Star Hub internet the top two competitors are exist in M1 Net Ltd and SingNet Broadband.
Expedia's destination guides feature travel-related content, news, and maps. Its portfolio of brands includes Hotels.com, discount travel Web site Hotwire, travel search engine TripAdvisor, Chinese travel service company eLong (56% stake), and luxury travel segment Classic Vacations, among others.
In order to attract and retain the customers through customer centric marketing strategies, any company or organization faces a lot of strategic marketing challenges. For this purpose, the organization has to implement an appropriate strategic marketing plan for the purpose
Creating effective marketing campaign strategies can determine the success or failure that is incorporated into a website. A proponent that is associated with this is direct marketing campaigns, which creates an impact not only with basic advertising through search engines, but creates effective results through relationship building opportunities.
11 pages (2750 words)Research Paper
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