We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Ben and jerry's - Essay Example

(Hagan, 1999, p.11). With this concern, it is evident that the management does not want to give complete control to its distributor in Japan because it can result in loss of control over important marketing and management decisions. The management wants collaboration and not to be fully controlled by the distributor or to fully control the latter. Furthermore, Ben & Jerry’s management orientation is geocentric because it wants to maintain its social mission as an important decision criterion in entering Japan. Cohen, in particular, is hesitant in doing business in Japan because it does not fit their social mission, specifically because social missions are not prevalent in Japanese businesses (Hagan, 1999, p.8). Ben & Jerry’s management approves the custom tailoring of their products, but they do not want to give up important principles and aspirations. Thus, the management has a geocentric management orientation because they want a dispersed and collaborative approach to management, not an ethnocentric or polycentric one. Important Environmental Factors The two most important environmental factors to consider in entering Japan are the economic environment and the competitive environment. The economic environment is important because a poor economy can directly affect the purchasing ability of ice cream consumers, particularly for highly-priced ice cream. The case noted that the economy of Japan continues to “languish” with no evident recovery in sight (Hagan, 1999, p.13). The financial

Check these samples - they also fit your topic

Sales Proposal NESTLE
This is a unique and big step taken by Nestle because usually organizations do not disclose their secret recipes to other firms. When people go to these ice cream parlors, the coffee lovers are looking for an excellent and delightful cold coffee that can enhance their coffee experience.
10 pages (2500 words)Essay
Urban Outfitters Continuing Case Study
Urban Outfitters Continuing Case Study Borrowing has several issues depending on the type of business opening, its security, and long term success anticipation. Especially in the case of small businesses, most banks are reluctant to provide loans. Also, the government is laid back in supporting small businesses mainly focusing on larger businesses to gain more revenue.
4 pages (1000 words)Essay
Ben and Jerrys Remarkable Success
Ben and Jerry's is a mission driven corporation that practices socially aligned sourcing, fair trade certified and environmentally conscious activities. They believe in the small farm and sustainable agriculture, which remains balanced with the environment and that it is possible to make a profit and be socially responsible.
4 pages (1000 words)Essay
Fair Trade Essay
In spite of recession set in this part of the world since 2008 Fair Trade has been struggling to maintain its position in the market. They have earned a 23% rise in the worldwide sales with annual sales of over $4 billion for the year 2008. Fair Trade consumers are located in the US and Canada, Europe, Australia and New Zealand, and Japan, where a rise of 44% in sales are noted in 2008.
3 pages (750 words)Essay
Consumer Debt and the Decline in Expendable Income: The Future of Tesco
Whilst consumers are amassing more debt to finance purchases such as cars, electronic gadgets (state of the art computers, television, mobile phones, refrigerators) holidays and getting onto the property ladder, which are all aimed at making life more comfortable and improving business for these companies and their stakeholders.
12 pages (3000 words)Essay
Case Study: Ben and Jerry's Ice Cream
The key for BJ is the premise that “communicating organizational goals to employees is essential for achieving those desired outcomes”
3 pages (750 words)Essay
Ben Jonson
In the end, all of the disguises used are stripped away. All of the disguises portrayed in Volpone reflect the inner personality of the characters. The first disguise
2 pages (500 words)Essay
Ben Franklin
In "Remarks Concerning the Savages of North America," Franklin states, “But you who are wise must know, that different Nations have different Conceptions of Things” and “you will therefore not take it amiss if our Ideas of this kind of Education happen
1 pages (250 words)Essay
Ben and Jerry's Homemade Case
Relatively other companies were earning high, as they were selling at relatively high prices. For example, Ben and Jerry’s earning was 19.8% in comparison to Eskimo Pie’s (30.7) and
2 pages (500 words)Case Study
Ben n Jerry's
Even though Ben and Jerry’s mission statement emphasizes the company’s aim to balance its economic and product objectives with its social orientation, the company’s
3 pages (750 words)Essay
crisis depreciates the yen, which can affect the bottom line of the company through higher transportation costs (Hagan, 1999, p.13). Despite these concerns, it seems that the ice cream industry in Japan continues to grow. The case shows Exhibit 5, Japan’s Ice Cream Market Size, where ice cream consumption increased, especially from 1993 to 1995, with no slowing down (Hagan, 1999, p.17). It is possible that the Japanese will continue to have high demand for ice cream, however intense its economic woes are, or perhaps even because, of economic difficulties. Ben & Jerry’s, nevertheless, has to consider the most optimal foreign market entry to maximize revenues, in case Japan’s economy slumps further. As for the competitive environment, Haagen-Dazs is a foremost competitor in Japan, as well as other established competitors. These competitors are threats to Ben & Jerry’s entry into Japan because they are even larger than Ben & Jerry’s. Ben & Jerry’s makes $150 million worldwide, while Haagen-Dazs earns $300 million in Japan alone (Hagan, 1999, p.8). Apart from this international competitor, Ben & Jerry’s has to contend with five large Japanese companies that are in the superpremium ice cream business, Glico, Morinaga, Meiji and Snow Brand. All of them have ice cream sales that are three to four times more than Ben & Jerry’s and ice cream is only one part of their portfolio (Hagan, 1999, p.8). This implies that they have the capital, distribution, and marketing resources and systems that can enhance competition in Japan’s ice cream industry. Japanese Market and Ben & Jerry's Social Mission The Japanese market and Ben & Jerry's Social Mission are not entirely consistent at the outset. The founders of Ben & Jerry's aim for
Cite this document
  • APA
  • MLA
(“Ben and jerry's Essay Example | Topics and Well Written Essays - 750 words”, n.d.)
Retrieved from https://studentshare.net/marketing/103236-ben-and-jerry-s
(Ben and Jerry'S Essay Example | Topics and Well Written Essays - 750 Words)
“Ben and Jerry'S Essay Example | Topics and Well Written Essays - 750 Words”, n.d. https://studentshare.net/marketing/103236-ben-and-jerry-s.
  • Cited: 0 times


Ben & Jerry’s Japan Entry: Management Orientation and Recommended Entry Name University 22 September 2013 Ben & Jerry's Management Orientation toward Global Expansion Ben & Jerry’s management orientation and view toward global expansion are geocentric because they do not believe that they should leave major decisions to their partners in Japan (polycentric management orientation), and they also do not think that they should be making all decisions in Japan (ethnocentric management orientation)…
Ben and jerrys
Read TextPreview
Comments (0)
Click to create a comment
Let us find you another Essay on topic Ben and jerry's for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us