Theoretical framework and hypothesis are also developed in the light of existing literature while in some cases the researcher has used practical examples to justify the points. The researcher has found that very few researchers conducted research on Saudi consumer’s perception regarding CSR initiatives of companies hence researcher has the scope to fulfil the gap in the literature by conducting research on the topic. Probable research methodology and timeline of the research work has also been discussed in the proposal while understanding significance of the research will be another pivotal aspect of this paper. Chapter 1: Introduction/Background In the last 50 years, the world has become increasingly global and the business world has seen development of various management concepts such as corporate social responsibility (CSR), stakeholder theory, corporate governance, corporate ethics etc. Nalband and Al-Amri (2013) pointed out that legitimacy has become key mantra for success for corporate in the last 15 years. Research work of Nalband and Al-Amri (2013) reveals the fact that theoretical focus of the scholars are shifting from strategic management issues to legitimacy and good stewardship for companies. Stakeholders and shareholders are also demanding for good stewardship for directors in the organisations and integration is taking place in global capital markets. In such context, Nalband and Al-Amri (2013) has conjecturally pointed out that importance of CSR has been re-invented by companies in the last couple of years. In the changing world, CSR has two dimensions, 1- governments are encouraging companies to improve corporate governance practices and ensure ethical policy makings in order to raise capital collection from domestic and foreign investors and 2- companies are trying to increase social welfare & stewardship activities not only to provide social good to unprivileged sections of the society but also to improve brand image among external stakeholders such as customers. Nalband and Al-Amri (2013) found that Practice of corporate social responsibility (CSR) is quickly getting acceptance among organizations Saudi Arabia but for most customers, CSR is not more than a management jargon. Nalband and Al-Amri (2013, p. 285) stated that “Nobody in Saudi Arabia, I think still to this very day, can clearly tell the difference between charity or philanthropy and CSR.” Surprising fact is that, although Nalband and Al-Amri (2013) raised question on the understanding level of Saudi consumers regarding CSR initiatives of companies but till date, very few researchers have conducted research on the topic. Hence, significant amount of research scope exist for researchers to conduct research on the topic named as “Saudi Consumers perceptions and reactions to companies CSR (corporate social responsibility) initiatives.”
In this proposal “Saudi Consumers Perceptions and Reactions” the researcher has provided brief idea of the selected research topic Saudi Consumers perceptions and reactions to companies CSR (corporate social responsibility) initiatives…
This study aims to obtain information regarding risks encountered by construction contractors in Saudi Arabia; to know and understand how contractors introduce management and engineering techniques in dealing with risks; to analyze how these risks can be minimized; to provide recommendations for an effective risk management technique in the Saudi construction industry.
However, government employees garnered signicantly higher ratings. E-government in the context of Saudi Arabia is perceived as effective in reforming and improving on the operations of government agencies in the country. In this regard, such programmes rely heavily on ICT in their goal of serving citizens and furthering government operations when it comes to e-commerce, e-management and e-democracy.
Sign Posting: 10 1.9. Summary: 11 Chapter 2: 13 2.0. Literature review 13 2.2. Globalisation 13 2.3. Role of global marketing strategies in developing global brands 16 2.4. Advancement in technology 17 2.5. Development of global brands 20 2.6. Influence of global brands on consumers’ purchasing decisions 21 2.8.
This skill however has not been attributed with sufficient considerations in the field of ESL/EFL learning. Various authors considered instructional issues for major studies of ESL/EFL teaching in various countries like Canada and Singapore (Brown, 2008; Field, 2008).
The three selective processes discussed in this paper are the selective exposure, selective retention and selective perception process. These processes tend to affect the consumer buying decisions strongly and therefore the marketing messages need to be appropriate for the target market of the organization so that consumers absorb the message in the right way and buy the products.
Strong brands are those brands which are able to create successful and long lasting relationship with customers. In this era of globalisation, consumers’ perceptions seem to be changing. Global brands have become centre of attraction for many consumers and companies, as it provides extra value to both parties.
However, I came to realize that this company was not involved in selling of electronic goods but they offered distribution of electronic contents primarily across Europe. It’s one of the leading distributors of the services.
These tools include computers, internet, telephone, mobiles, tablets, radio and television. In education, there has been an increased interest in integrating these tools to the teaching-learning process in order to enhance the
According to the report the commercial and social significance of the sports makes it a huge force of economic transformation in the modern world. The social and commercial benefits of the sports make every government around the globe to commit public resources to construct sporting infrastructure including stadiums.
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