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Saudi Consumers perceptions and reactions to companies CSR ( corporate social resposbility) intiatives
Pages 12 (3012 words)
Saudi Consumers perceptions and reactions to companies CSR (corporate social responsibility) initiatives Table of Contents Table of Contents 2 Abstract 3 Chapter 1: Introduction/Background 3 Chapter 2: Research Problem and Research Questions 5 Chapter 3: Literature Review 5 3.1 Defining CSR 5 3.2 Modern Theories of CSR 6 3.3 Consumer Perception Regarding CSR Activities 8 3.3.1 Perceived quality of customers & CSR Initiatives 8 3.3.2 Customer Satisfaction & Loyalty and CSR Initiatives 8 Chapter 4: Theoretical Framework 10 10 Chapter 5: Research Methodology 11 Chapter 6: Significance of Research 12 Chapter 7: Timeline 12 Reference List 13 Abstract In this proposal, the researcher has provided
Theoretical framework and hypothesis are also developed in the light of existing literature while in some cases the researcher has used practical examples to justify the points. The researcher has found that very few researchers conducted research on Saudi consumer’s perception regarding CSR initiatives of companies hence researcher has the scope to fulfil the gap in the literature by conducting research on the topic. Probable research methodology and timeline of the research work has also been discussed in the proposal while understanding significance of the research will be another pivotal aspect of this paper. Chapter 1: Introduction/Background In the last 50 years, the world has become increasingly global and the business world has seen development of various management concepts such as corporate social responsibility (CSR), stakeholder theory, corporate governance, corporate ethics etc. ...
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