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Essay example - The Role of Social Media in Managing Customer Relationships

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Undergraduate
Essay
Marketing
Pages 17 (4267 words)
The study will focus on the conceptual theory of CRM and its relevance in the execution of the smooth marketing activities. The progress and the impact of the social marketing on the customer relationship marketing will be highlighted in the study…

Extract of sample

This essay approves that people are generally prone to engagement in relationship and social marketing tools and the recent advancement in technology will help in maintenance of enhanced customer relationships. It is fair to presume, that the relationship between the different organizational members is quite different from the consumers sector. The methods of social media marketing are also very different and they take into account the planning and implementation of marketing into consideration. The consumer and industrial sector is greatly influenced by the CRM technology integration and the main reason being so would be the construction of organizational capabilities.
This report makes a conclusion that relationship marketing is a strategy which is designed to foster customer loyalty, long term engagement and interaction. The development of varied CRM tools would focus more on customer retention and acquisition. These strategies were designed to develop stronger connection with customers by providing them with information related to organizational growth and development. The author of the study has revealed the benefits and non benefits associated with the CRM strategy and its implementation. The variable factors affecting the social media marketing have to be kept into consideration, while developing effective marketing strategies for the betterment of the organizational development systems. Social networking websites are very powerful tools that can be useful as well as harmful to an individual and business enterprise. It has benefitted the common people by providing jobs to millions of people. The usage of social networking websites should be done cautiously and judiciously. ...
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