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The Role of Social Media in Managing Customer Relationships - Essay Example

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The study will focus on the conceptual theory of CRM and its relevance in the execution of the smooth marketing activities. The progress and the impact of the social marketing on the customer relationship marketing will be highlighted in the study…
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The Role of Social Media in Managing Customer Relationships
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The Role of Social Media in Managing Customer Relationships

The varied functional purpose of the organizations include domains like sales, marketing, training professional development, performance management and Human Resource (HR) Development (Cheng Shen, et al., 2010). The major focus should be on effective and timely implementation of the CRM techniques along with its integration with other software programs. The implementation of CRM techniques would require too much installation of procedures which is a time consuming process and also expensive. The overall implementation of CRM application and tools would have high costs associated with it and may not be suitable with the technological environment of the company. The varied technologies have enabled the managers to understand the relevance of CRM, that directly affects and influences the marketing activities and which leads to an increase in the organizational outcome. This has also fostered the relationship between the marketing manager and the customers through collaborative forces of technologies and systems. 1.2.1 Business to Business & Business to Consumer Differences in CRM Conceptual Theory In business to business relationships the conceptual theory is regarded highly for maintaining relationships and then developing incentives accordingly. The conceptual theory can be applicable only to business to business relationships (Mink and Georgi, 2013). On the other hand it helps the corporate customers to develop incentives which would motivate the individual hobbyist to participate in users communities of social media. For consumers, there would be development of customer equity model, customer equity would include desperate measures of calculating the customer needs and requirements and then develop...
This essay approves that people are generally prone to engagement in relationship and social marketing tools and the recent advancement in technology will help in maintenance of enhanced customer relationships. It is fair to presume, that the relationship between the different organizational members is quite different from the consumers sector. The methods of social media marketing are also very different and they take into account the planning and implementation of marketing into consideration. The consumer and industrial sector is greatly influenced by the CRM technology integration and the main reason being so would be the construction of organizational capabilities.
This report makes a conclusion that relationship marketing is a strategy which is designed to foster customer loyalty, long term engagement and interaction. The development of varied CRM tools would focus more on customer retention and acquisition. These strategies were designed to develop stronger connection with customers by providing them with information related to organizational growth and development. The author of the study has revealed the benefits and non benefits associated with the CRM strategy and its implementation. The variable factors affecting the social media marketing have to be kept into consideration, while developing effective marketing strategies for the betterment of the organizational development systems. Social networking websites are very powerful tools that can be useful as well as harmful to an individual and business enterprise. It has benefitted the common people by providing jobs to millions of people. The usage of social networking websites should be done cautiously and judiciously. ... Read More
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