Got a tricky question? Receive an answer from students like you! Try us!

The role of social media in managing customer relationship - Essay Example

Only on StudentShare
Undergraduate
Author : oliverglover
Essay
Marketing
Pages 15 (3765 words)

Summary

The essay will encompass the role of social media in managing customer relationships. At the current epoch modern business firms face cut throat competition among themselves. Most of the contemporary economies in the world abide by the free market principles…

Extract of sample
The role of social media in managing customer relationship

The essay will encompass the role of social media in managing customer relationships. At the current epoch modern business firms face cut throat competition among themselves. Most of the contemporary economies in the world abide by the free market principles. ‘Consumerism’ is the pivotal goal or motto of almost all the enterprises in the modern world. Business firms can never be successful in generating economic surplus without enhancing and modifying customer relationships. Buyers view for a commodity or a service manufactured by a business firm largely influences the brand loyalty and image of the company. This in turn affects the gross turnover of the organization. Thus, implementing strategies to win over customer relationships is the primary success factor for any corporate business organization. With the progress and development of Information Technology, business firms have enjoyed substantial economic surplus with the help of the modern marketing methodologies. Social Media is a tool that has upgraded and modified itself over time to help business organizations built efficient and good customer relations. Social media involves certain internet sites that help the people freely communicate with each other through writings, videos and pictures. With the advantages of social media, constrains like distance and time differentials have reduced to a large extent. Modern individuals can never think of a life without the social networking sites. In the late 19th century, the CompuServe was the first social network site available in United States ...
Download paper

Related Essays

The influence of Social Media on Customer Relationship Management: Critical Factors for Customer Engagement
This dissertation presents an examination of influences of social media on CRM and critical factors for customer engagement in an age of social media by presenting salient themes from published literature in a review of relevant literature, and an examination of expert insights acquired from semi-structured interviews involving experts. In an age of ubiquitous computing, customers are becoming more digital oriented and the advent of social media has unleashed far-reaching change in the way in which individuals interact. The social web now represents the enormous power of the collective and…
42 pages (10542 words)
The investigation into effectiveness of using social media to engage customers.
Paine (2011) notes that the criteria used for describing customer engagement cannot be standardized. It is explained that customer engagement can be related to different aspects of customer behavior, as for example the provision by the customer of his e-mail address so that he is informed on the new products/ services of a particular firm. Evans (2010) states that consumer engagement is a complex concept. According to the above researcher, an entrepreneur can understand that his customers are engaged when they react as follows: ‘they collaborate with each other and share the results of those…
19 pages (4769 words)
Digital Marketing: The Importance of Social Media
Social media marketing has become an important strategy for promoting businesses and products. Many companies are increasingly adapting to the social media, especially in the wake of the current technology revolution in the world. The widespread use of social media can enhance marketing initiatives by drawing the marketing mix closer to the technology users who basically comprise the consumer base and prospects. Social media is developing at a rapid pace due to the integration of new technologies into human culture. This paper explores the impact of social media, and how it can be transformed…
10 pages (2510 words)
The Role of Social Media in Branding in the UK
This research seeks to investigate social media and critically outline its characteristics in an attempt to define its role in branding. This research will specifically be confined within the United Kingdom. An investigation on social media either within the academic sources or over the Internet would reveal numerous and diverse definitions. Since its invention back in the 1980s, the Internet has rapidly evolved with the equally robust advances in information and communication technologies that enabled it to achieve the speed, coverage and accessibility crucial in the introduction and…
8 pages (2008 words)
customer services
Purchasing, product quality and product manufacture may never interact or talk to clients directly, yet they are crucial aspects in meeting the needs of the customers. If a business wants to deliver costly goods that, does not work and make late delivery, this affects consumer service in the same way as the effects of rude sales representative will do. The entire business should consolidate its efforts to offer adequate and effective customer service. The paper will investigate different ways of enhancing customer service to enhance the profitability of an enterprise. Discussion In a bid to…
4 pages (1004 words)
The Role of Social Media in Managing Customer Relationships
This essay approves that people are generally prone to engagement in relationship and social marketing tools and the recent advancement in technology will help in maintenance of enhanced customer relationships. It is fair to presume, that the relationship between the different organizational members is quite different from the consumers sector. The methods of social media marketing are also very different and they take into account the planning and implementation of marketing into consideration. The consumer and industrial sector is greatly influenced by the CRM technology integration and the…
17 pages (4267 words)
The Role of Social Media in Managing Customer Relationship?
This essay approves that since recent past messages were communicated to the public through press releases, advertisements and press conferences. Over the years, new methods and channels of communication are developed and social media is one of them. Social media is an active channel which is used for maintaining social society. Social media is considered very important for business marketers and being a new phenomenon it is spreading widely as a business development platform. …
18 pages (4518 words)