The role of social media in managing customer relationship

The role of social media in managing customer relationship Essay example
Undergraduate
Essay
Marketing
Pages 15 (3765 words)
Download 0
The essay will encompass the role of social media in managing customer relationships. At the current epoch modern business firms face cut throat competition among themselves. Most of the contemporary economies in the world abide by the free market principles…

Introduction

The essay will encompass the role of social media in managing customer relationships. At the current epoch modern business firms face cut throat competition among themselves. Most of the contemporary economies in the world abide by the free market principles. ‘Consumerism’ is the pivotal goal or motto of almost all the enterprises in the modern world. Business firms can never be successful in generating economic surplus without enhancing and modifying customer relationships. Buyers view for a commodity or a service manufactured by a business firm largely influences the brand loyalty and image of the company. This in turn affects the gross turnover of the organization. Thus, implementing strategies to win over customer relationships is the primary success factor for any corporate business organization. With the progress and development of Information Technology, business firms have enjoyed substantial economic surplus with the help of the modern marketing methodologies. Social Media is a tool that has upgraded and modified itself over time to help business organizations built efficient and good customer relations. Social media involves certain internet sites that help the people freely communicate with each other through writings, videos and pictures. With the advantages of social media, constrains like distance and time differentials have reduced to a large extent. Modern individuals can never think of a life without the social networking sites. In the late 19th century, the CompuServe was the first social network site available in United States ...
Download paper
Not exactly what you need?

Related papers

The influence of Social Media on Customer Relationship Management
y and the Embedding of Social CRM into Business Functions and the Organisational Whole 24 Acknowledgements Declaration of Originality DISSERTATION SUBMISSION FORM Student’s family name: First names: Student ID No: Course: Supervisor: Dissertation Title: The Influence of Social Media on Customer Relationship Management: Critical Factors for Customer Engagement Declaration I certify that this…
The investigation into effectiveness of using social media to engage customers.
Paine (2011) notes that the criteria used for describing customer engagement cannot be standardized. It is explained that customer engagement can be related to different aspects of customer behavior, as for example the provision by the customer of his e-mail address so that he is informed on the new products/ services of a particular firm. Evans (2010) states that consumer engagement is a complex…
Digital Marketing: The Importance of Social Media
Social media marketing has become an important strategy for promoting businesses and products. Many companies are increasingly adapting to the social media, especially in the wake of the current technology revolution in the world. The widespread use of social media can enhance marketing initiatives by drawing the marketing mix closer to the technology users who basically comprise the consumer base…
The Role of Social Media in Branding in the UK
This research seeks to investigate social media and critically outline its characteristics in an attempt to define its role in branding. This research will specifically be confined within the United Kingdom. An investigation on social media either within the academic sources or over the Internet would reveal numerous and diverse definitions. Since its invention back in the 1980s, the Internet has…
customer services
Purchasing, product quality and product manufacture may never interact or talk to clients directly, yet they are crucial aspects in meeting the needs of the customers. If a business wants to deliver costly goods that, does not work and make late delivery, this affects consumer service in the same way as the effects of rude sales representative will do. The entire business should consolidate its…
The role of social media in managing customer relationships"
It is more or less a multifaceted process, which is facilitated by IT and various other technologies. The study will focus on the conceptual theory of CRM and its relevance in the execution of the smooth marketing activities. The progress and the impact of the social marketing on the customer relationship marketing will be highlighted in the study. The varied CRM techniques will be highlighted and…
The role of social media in managing customer relationship?
1.1. OBJECTIVES Social Media (here after referred as SM) plays a significant role in managing customer relationship. The main focus of this report is to signify the effect of social media on customer service, on brand loyalty and on the purchase intention of the customers. The significant importance of understanding the relationship has increased because with the passage of time the popularity of…