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Cloverleaf PLC Case Analysis - Essay Example

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Cloverleaf PLC Case Analysis

The author has rightly presented that the selling and purchasing process followed by a company plays imperative role in their success in the long run. Nowadays, companies around the world are trying to implement different types of strategies and techniques by which they can increase the overall sales and at the same time can streamline their purchasing process. The company observed that it has great opportunities in the European market as there are more than 1000 organizations that are active in Europe. The company mainly targeted countries such as France, Germany and Benelux countries. Despite, competitive edge over the rivals in terms of technological expertise and better quality, the company failed to get the order of Commercial SA. The company recently opened sales offices in countries such as France, Germany and the Benelux countries (Belgium, Netherlands and Luxemburg). The principal intention of the company behind opening new branches in other parts of Europe was to capitalize on the market opportunities and along with that, driving sales was another motive. The company has not been performing to the desired standard since the last few months. The sales figures of the company also represent the same as the company has only been able to sell three units, which is far below the expectations. Hence, to get rid of the financial debacle and strengthen its financial position, the company has decided to make its presence felt in other parts of the world. According to eminent scholars such as Adler (2010) a company with international business holds the opportunity to increase the overall sales and profitability of the firm. The author also emphasized on the fact that the chances of sales go up because of the greater marketplace. Echoing the same, authors such as Pride & Ferrell (2004) stated that the dependence of a business on the domestic market reduces greatly. Kapil (2011) mentioned that it allows companies to learn new methods and makes them more competent in the global marketplace. Hence, from this discussion and statements of the eminent scholars, it is evident that given the company's superiority in product quality and technology, the decision of the company to expand in other parts of Europe was fully justified (Fournier, 1998). Sales Strategy of Cloverleaf PLC According to Solomon (2008) a company must formulate and implement the most appropriate strategy of marketing and selling. This is because, even if a company manufactures superior products, the same will remain unknown to the customers if not promoted properly. Thus, it is obvious that a company should put in equal efforts in developing a product as well as promoting it. In the context of Cloverleaf ...Show more


This study deals with the sales and purchase techniques pursued by Cloverleaf PLC and its client. It would also try to underpin the reason behind failure the company. Cloverleaf PLC is a UK based supplier of the bottling machinery that is used in the manufacturing line to fill and transport bottles. …
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Cloverleaf PLC Case Analysis essay example
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