International Marketing - Essay Example

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International Marketing

This essay approves that development and image of a brand highly depends upon the country of origin of a product. It is true that all the countries around the globe do not follow similar manufacturing and distribution process. In addition to this, similar types of products of various countries s cannot be similar in terms of quality and service. The manufacturing industry in UK could be cited as an example that could take advantage of the aspect of customer ethnocentrism. The manufacturing industry in UK has slowed down after the global financial recession and is trailing in the list of developed countries across the world like USA, Japan, Germany, France and Italy. This is due to the weakness of major infrastructural facilities like the availability of labour, finance, etc. The high cost of labour, tightened parameter for lending would create shortage of source of finance. The higher cost and lesser volume of products would also urge the customers to look for alternative options.
This report makes a conclusion that the topics that have been considered for the purpose of presentation have been studied and analyzed as given above. The various questions related to the topic on foreign branding, country of origin and customer ethnocentrism have explored in order to be fully prepared for the presentation of the topic. In both the presentations of week 7B and 8A, the arguments related to the topic have used to expand the topic under the theoretical framework. The examples related to the industry of the domestic market have been used to support the theoretical framework. ...Show more

Summary

Branding is an important marketing tool that helps an organization to develop potential customer base around the globe. There are several types of branding that are used by several organizations. The study will try to answer to the question of Week 7B and Week 8A. …
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