StudentShare solutions
Triangle menu

International Marketing - Essay Example

Not dowloaded yet

Extract of sample
International Marketing

It depends upon the quality of manufacturing and distribution of the products and services. In several cases, sales and acceptance of products depends on country of origin of those products. However, if a product’s country of Origin is UK then the product should avail high marker preference and customer demand as each and every person around the globe perceives that products of these regions are good in quality comparing to other global areas. On the other hand, foreign branding has an effective impact on the sales and acceptance of products. It is true that several organizations use foreign branding strategy in order to achieve significant market growth within the local market place. If an US based perfume manufacturing and distributing organizations develops its brand name in French style then the organization can develop potential customer base around the globe due to that specific foreign brand name. There are specific types of organizations that do not use local brand name for the home manufactured products. They use foreign brand name in order to attract the attention of target customers towards the product. 8A: Difference between COO and CE The Country of Origin (COO) is explained as the country where the product is manufactured in the process of production. The country of origin could be treated as the place of origin of the product or where the growth of the product has occurred before expansion. The country of origin is linked with the issues of product quality, customer service, credibility and loyalty. In case the product information is missing, COO could serve as an important clue for the information on product characteristic and the product performance....
This essay approves that development and image of a brand highly depends upon the country of origin of a product. It is true that all the countries around the globe do not follow similar manufacturing and distribution process. In addition to this, similar types of products of various countries s cannot be similar in terms of quality and service. The manufacturing industry in UK could be cited as an example that could take advantage of the aspect of customer ethnocentrism. The manufacturing industry in UK has slowed down after the global financial recession and is trailing in the list of developed countries across the world like USA, Japan, Germany, France and Italy. This is due to the weakness of major infrastructural facilities like the availability of labour, finance, etc. The high cost of labour, tightened parameter for lending would create shortage of source of finance. The higher cost and lesser volume of products would also urge the customers to look for alternative options.
This report makes a conclusion that the topics that have been considered for the purpose of presentation have been studied and analyzed as given above. The various questions related to the topic on foreign branding, country of origin and customer ethnocentrism have explored in order to be fully prepared for the presentation of the topic. In both the presentations of week 7B and 8A, the arguments related to the topic have used to expand the topic under the theoretical framework. The examples related to the industry of the domestic market have been used to support the theoretical framework. ...Show more

Summary

Branding is an important marketing tool that helps an organization to develop potential customer base around the globe. There are several types of branding that are used by several organizations. The study will try to answer to the question of Week 7B and Week 8A. …
Author : kenna44
International Marketing essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"International Marketing"
with a personal 20% discount.
Grab the best paper

Related Essays

International Marketing
Companies save a lot by not up-selling at the opportune moments during in-bound calling since out-bound calling these days is considered to be invasive and eventually disastrous to the customer association. There is a benefit that arises from a quality outsourced customer care and that is the capacity to produce relatively higher retention rates.
4 pages (1000 words) Essay
International marketing
Mulberry depicts a British lifestyle brand that produces pilferer bags made of leather, binocular bags and dispatch bags. It provides products of a variety of range including women’s wear, menswear and footwear. The company has got it name in the London Stock Exchange by the name of MUL.
12 pages (3000 words) Essay
International Marketing
It is a strategy that applies techniques in use in the home country to other countries abroad. International marketing ensures diversification of markets, market growth and economies of scale for companies that involve themselves in this kind of marketing.
12 pages (3000 words) Essay
International marketing
signment paper is based on international marketing. The objective of the assignment is to bring to light the role of Information Technology in international marketing; discuss the scope of information systems in international marketing activities; emphasise how the adoption and integration of IT has revolutionised the international marketing environment for marketing managers and businesses.
14 pages (3500 words) Essay
International marketing
At the heart of international strategy lies selection of foreign market and the entry models which are appropriate for the desired market (Ellis, 2010, p.450). A comprehensive and exhaustive analysis of the market plus the entry mechanisms are essential for any firms planning to venture into foreign market if the corporation would want to remain in operation and break-even.
4 pages (1000 words) Essay
International Marketing
As Solomon (1994) noted, going international presents an opportunity for a company to increase profitability and diversify risk. As the international marketing manager of Highland Spring ltd,
12 pages (3000 words) Essay
International Marketing
Still, there is a possibility of containing the grey market, through the implementation of both formal and informal process to the
4 pages (1000 words) Essay
International Marketing
Whatever the product or service offered by the manufacturer or service provider can reach the consumers only through effective marketing techniques. Globalization has opened the doors widely open for business community as they can market
14 pages (3500 words) Essay
International Marketing
It has been found that almost 48% of eBay’s total profit comes from the international business. eBay has always developed a proper plan before entering into any international market. In 2006 the company decided to enter in China through joint venture or
2 pages (500 words) Essay
International marketing
There are various reasons for business selling beyond its domestic borders. The geographical size of the country determines the size of the market. After the domestic market gets saturated, a businessman has to think beyond the national borders. At times
5 pages (1250 words) Essay
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation