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Coca cola Global Marketing strategies - Research Paper Example

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Coca cola Global Marketing strategies

One can easily find Coke’s soft drinks anywhere in the world due to their efficient distribution system. Coca-Cola’s Marketing Strategies Global marketing strategy has been adopted by Coca-Cola. They consider the whole world as a single market place and uniform marketing strategy has been in use by Coca-cola for several years, but now different marketing campaigns are being designed for different regions of the world due to change in trends. Business decisions are initialized on a domestic basis to fit in with the cultural and societal needs of the domestic country. Coca-Cola went global in the 1920s. Coca-Cola decided to take its operations worldwide and started marketing research in China, Central America, and in a lot of other countries. Successful and efficient marketing research paved way for Coca-cola to produce on a global scale in various parts of the world (United States Securities and Exchange Commission 33). The Company has got such an extensive distribution and bottlers system that its products are available the world over. Coca cola beverage is available at each and every retail outlet. There are numerous reasons why Coca-Cola opted to globalize its products. The prospect to sell Coca-Cola worldwide existed because it is a product which can be consumed by everyone irrespective of age and gender, all over the world. Advertising has been strong enough to create demand for Coca-Cola worldwide. However, advertising has to be aligned with the culture of the respective countries. An adapted marketing mix means adjusting the mix with the prevailing culture, geographic, economic and other differences in different countries. Different languages and cultures caused problems. The bottling system is one of their greatest strengths. It permits them to carry out their operations on a global scale while at the same time keep a national approach. Brand image is an important factor moving Coke’s sale. The brand name of Coca-Cola is very well recognized all over the world. Packaging changes have also impacted industry positioning and sales. The bottling system also allows the company to take advantage of countless growth opportunities the world over. This strategy enables Coke to service a large geographic, diverse, area. The threat of new crucial competitors in the carbonated soft drink industry is not very extensive. The threat of substitutes, however, is a very real threat. The soft drink industry is very strong. Possible substitutes that continuously exert pressure on both Pepsi and Coke include tea, coffee, juices, milk, and hot chocolate. Coca-Cola constantly evaluates their supply chain model so as to fit in the local dynamics of the market and recognizing different service needs from our customers, analyze the way we go to market, at the same time as looking for a more competent supply chain model. They rolled various new distribution models throughout their regions looking for improvements in their supply chain network. In Saudi Arabia, advertising forms the essence of the marketing strategy i.e. print, outdoor, and electronic media. The global strategy for Coca-Cola here means that they provide standardized products throughout the world but promote it in a local way. McDonalds even has the same strategy “Think Local, Act Global”. Their main strategies in the Middle East were to position the products by localizing, bringing new products and innovative packaging. In the Middle East such as Saudi Arabia and UAE we know that ...Show more


Marketing Coca-Cola Global Marketing strategies Introduction The Coca-Cola Company is the world’s leading manufacturer and marketer of non-alcoholic beverage concentrates in the world with sales and operations in over 200 countries. Coca-Cola started its operations in Atlanta, Georgia on May 8, 1886…
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