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Coca cola Global Marketing strategies - Research Paper Example
Pages 12 (3012 words)
Marketing Coca-Cola Global Marketing strategies Introduction The Coca-Cola Company is the world’s leading manufacturer and marketer of non-alcoholic beverage concentrates in the world with sales and operations in over 200 countries. Coca-Cola started its operations in Atlanta, Georgia on May 8, 1886…
One can easily find Coke’s soft drinks anywhere in the world due to their efficient distribution system. Coca-Cola’s Marketing Strategies Global marketing strategy has been adopted by Coca-Cola. They consider the whole world as a single market place and uniform marketing strategy has been in use by Coca-cola for several years, but now different marketing campaigns are being designed for different regions of the world due to change in trends. Business decisions are initialized on a domestic basis to fit in with the cultural and societal needs of the domestic country. Coca-Cola went global in the 1920s. Coca-Cola decided to take its operations worldwide and started marketing research in China, Central America, and in a lot of other countries. Successful and efficient marketing research paved way for Coca-cola to produce on a global scale in various parts of the world (United States Securities and Exchange Commission 33). The Company has got such an extensive distribution and bottlers system that its products are available the world over. Coca cola beverage is available at each and every retail outlet. There are numerous reasons why Coca-Cola opted to globalize its products. The prospect to sell Coca-Cola worldwide existed because it is a product which can be consumed by everyone irrespective of age and gender, all over the world. ...
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