One can easily find Coke’s soft drinks anywhere in the world due to their efficient distribution system. Coca-Cola’s Marketing Strategies Global marketing strategy has been adopted by Coca-Cola. They consider the whole world as a single market place and uniform marketing strategy has been in use by Coca-cola for several years, but now different marketing campaigns are being designed for different regions of the world due to change in trends. Business decisions are initialized on a domestic basis to fit in with the cultural and societal needs of the domestic country. Coca-Cola went global in the 1920s. Coca-Cola decided to take its operations worldwide and started marketing research in China, Central America, and in a lot of other countries. Successful and efficient marketing research paved way for Coca-cola to produce on a global scale in various parts of the world (United States Securities and Exchange Commission 33). The Company has got such an extensive distribution and bottlers system that its products are available the world over. Coca cola beverage is available at each and every retail outlet. There are numerous reasons why Coca-Cola opted to globalize its products. The prospect to sell Coca-Cola worldwide existed because it is a product which can be consumed by everyone irrespective of age and gender, all over the world. Advertising has been strong enough to create demand for Coca-Cola worldwide. However, advertising has to be aligned with the culture of the respective countries. An adapted marketing mix means adjusting the mix with the prevailing culture, geographic, economic and other differences in different countries. Different languages and cultures caused problems. The bottling system is one of their greatest strengths. It permits them to carry out their operations on a global scale while at the same time keep a national approach. Brand image is an important factor moving Coke’s sale. The brand name of Coca-Cola is very well recognized all over the world. Packaging changes have also impacted industry positioning and sales. The bottling system also allows the company to take advantage of countless growth opportunities the world over. This strategy enables Coke to service a large geographic, diverse, area. The threat of new crucial competitors in the carbonated soft drink industry is not very extensive. The threat of substitutes, however, is a very real threat. The soft drink industry is very strong. Possible substitutes that continuously exert pressure on both Pepsi and Coke include tea, coffee, juices, milk, and hot chocolate. Coca-Cola constantly evaluates their supply chain model so as to fit in the local dynamics of the market and recognizing different service needs from our customers, analyze the way we go to market, at the same time as looking for a more competent supply chain model. They rolled various new distribution models throughout their regions looking for improvements in their supply chain network. In Saudi Arabia, advertising forms the essence of the marketing strategy i.e. print, outdoor, and electronic media. The global strategy for Coca-Cola here means that they provide standardized products throughout the world but promote it in a local way. McDonalds even has the same strategy “Think Local, Act Global”. Their main strategies in the Middle East were to position the products by localizing, bringing new products and innovative packaging. In the Middle East such as Saudi Arabia and UAE we know that
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Marketing Coca-Cola Global Marketing strategies Introduction The Coca-Cola Company is the world’s leading manufacturer and marketer of non-alcoholic beverage concentrates in the world with sales and operations in over 200 countries. Coca-Cola started its operations in Atlanta, Georgia on May 8, 1886…
According to the paper the changes contribute to the favorable financial pictures of Coca Cola. There are some similarities and differences between the production processes of the Coca Cola America bottling plants and the Coca Cola Mexico bottling plants. Indeed, Coca Cola’s strategic marketing and management processes add to the company’s firmly embedded financial leadership in the non-alcoholic beverage market segment.
Pemberton. It was produced as a tonic, which was modified by removing alcohol and adding vegetable essences. The name of the company was originally Coca-Cola Syrup and Extract but was shortened to Coca-Cola. It was registered in 1886 and since then it has been rapidly increasing its market share.
The Coca-Cola Case Study Table of Contents Introduction 3 Question 1 3 Question 2 4 Question 3 5 Question 4 6 Question 5 7 Conclusion 8 Reference 9 Introduction The Coca-Cola Company is one of the oldest manufacturers and sellers of soft drink beverages mainly include the cola drinks.
The company has a product line that includes over 2,700 diverse items and operates in almost all the countries in the world (Deichert, 2006). The primary goal of the company is to develop soft drink concentrates and syrups to be sold to bottling companies that include the prime beverage distribution system in the world.
The company faces challenges in today’s marketplace due to market driven changes, regulatory changes as well as socio-economic changes. An internal analysis of Coca-Cola is performed to understand the internal capabilities.
The paper will also enable to recognize the differential aspects in the strategies taken by the company to sustain in the mature market. Introduction Mature market can be defined as the market which is at a state of equilibrium. The state of equilibrium can be described as the position where the demand and the supply are equal and the chance of significant growth is less.
The distribution network and the logistics management of the company are the key to its revenue earnings. The company addresses the risk in its supply chain through global strategies in order to meet the global demand for its products. Research Problem The research problem of this study is: “Analyze the company background of Coca Cola and identify the risk management techniques and global business strategies adopted by the company in order to meet the international demand of its products.” Literature review The Coca Cola Company is a multinational non-alcoholic beverage company headquartered in US.
The company has over 300 bottling partners globally that are responsible for its products and distributions and takes pride in playing an environmentally responsible role.
With the current global economic downturn, we will be looking at how the company has performed based on its results for the First Quarter of 2009.
During this time, little people would have thought that the company would grow to become one of the biggest and the most profitable global company it is today since at the time John only sold nine cups a day for that year. Frank
10 pages (2500 words)Research Paper
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