Marketing Mix Critique and Analysis "Masters Home Improvement Stores, Australia"

Marketing Mix Critique and Analysis "Masters Home Improvement Stores, Australia" Assignment example
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Marketing Mix Critique and Analysis: Masters Home Improvement Stores, Australia. Marketing Analysis In a modern business environment, businesses are finding it harder to navigate through the market and satisfy the consumers' needs as the number of issues in the marketing environment increases.


Competitors are becoming more aggressive in their approach to selling their products to the customers (USA International Business Publications, 2007). Masters home improvement has a keen eye on online selling which encourage other. However, the aggressive competition started with Bunnings in big-box retailing. Bunnings has already taken a remarkable place in the electrical product sales business and Masters Home Improvement improve in this sector .The aim of this competition is to be competitive in the market .Finally Masters Home Improvement Stores should be able to look at the way the competitors are dealing with the environment and thereby look at the ways in which they may be losing their strategic edge. Failing to do this will only mean that Masters Home Improvement Stores will not be able to handle the competitive market. Customers Customers are also another micro factor and must be considered in a more fundamental way. This is why customer service is becoming another very important part of the marketing mix (Miller & Jentz, 2007). In a modern world, customers have an ever greater choice for the products they want and it is therefore necessary for the business to know how to motivate the customer to choose buying from it and not the competitors. Masters Home Improvement must be able to take care of its customers if it is to be able to deal with the market issues. ...
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