Consumer Relationship and Personal Selling - Essay Example

Only on StudentShare

Extract of sample
Consumer Relationship and Personal Selling

Personal selling remains important independent of technologically driven sales processes because it is the “only communication” process that “allows a marketing message to be adapted to the specific needs and beliefs of each customer” (Spiro & Weitz, 1990, p.61). Other sales promotions such as promotions, point-of-sales’ exhibitions, packaging, and so on are directed toward the “typical customer”. Personal selling is rather more flexible as it allows for adjustments to be made to the sales’ message in response to observable consumer reactions. With other forms of selling processes, marketers have limited opportunities for adjusting messages as they typically have to wait it out and interpret consumers’ purchasing behaviour.It would therefore appear that personal selling has become even more important with technological advancements. While consumers are more inclined to rely on, and expect technological solutions, consumers value and expect superior customer services (Spiro & Weitz, 1990). Personal selling provides consumers with superior customer services since it puts the consumer in touch with sales’ personnel and offers a unique opportunity for consumers to ask questions or to register concerns and to have those concerns addressed. Moreover, personal selling is focused on specific consumers and as such creates and fosters the feeling that the consumer is special and valued. Personal selling is an important customer service technique. ...Show more


The goal of the current essay is to discuss why is personal selling so important in a time when technology is seemingly replacing people. Furthermore, the paper will represent a discussion regarding the advantages and disadvantages of building customer relationships by the internet.

Author : dylanlarkin
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Consumer Relationship and Personal Selling"
with a personal 20% discount.
Grab the best paper

Related Essays

Relationship between benefits sought and consumer profiles in different market segments
The most famous products of Apple Inc. include iPhones, Apple TV, iPads, and iPods. In this paper, the researcher analyzed the effects of different external and internal business factors on the performance of the company. The researcher also highlighted the performance of Apple Inc.
4 pages (1000 words) Essay
Study of Consumer Buying Behavior towards cars
Consumer buying behaviour - The 4 major types d. Characteristic of Buyer Behaviours 2. Objectives of the Study 3. Literature Review 3.1 Marketing Mix 3.2 Core Competency 3.3 Importance of Consumer behaviour to marketers 3.4 Perspectives on Consumer Behaviour 3.5 Consumer behaviour and marketing concept 3.6 Customer buying decision process 3.7 Market Aggregation and Segmentation 4.
58 pages (14500 words) Essay
E-Branding:An analysis of Consumer behavior towards Apple
First and foremost, this study strives to attain a sufficient body of knowledge, based on exhaustive review of relevant literature concerning the relevant theoretical as well applied aspects of the consumer behavior, consumer perception, branding as process, the computer industry, cult branding, emotional branding and Apple’s performance as a brand.
55 pages (13750 words) Dissertation
The middle East countries
The countries have also realized the importance of diversifying their economic strengths rather than depending on natural oil and gas. Hence, most of countries like United Arab Emirates, Saudi Arabia, and Oman etc are trying to develop their tourism sectors by bringing a number of developments.
6 pages (1500 words) Assignment
Distributor success : factors influence the performance of Multi-Level marketing sales force in direct selling organisaion in Th
Research Method: A combined quantitative and qualitative type of research questions was used to gather a generalized and subjective response from each of the 500 sales representatives who are currently working and are directly involved in a sample MLM companies in Thailand (i.e.
46 pages (11500 words) Dissertation
Relationship Marketing
In this perspective, many companies are facing the dilemma of how to conduct their business. Discarding traditional marketing strategies entirely will be almost impossible as it has been used for ages. However, the organisations are also in dire need of new strategies, not only to increase growth but also to maintain relationship with its customers.
11 pages (2750 words) Assignment
Consumer Behaviour on Facebook
The social commerce as discussed in the case study of “Social Commerce-The New Retail Frontier” has shown significant contribution towards the consumer buying behaviour. The case study shows that the consumer buying behaviour has changed dramatically with the inculcation of the social commerce, which is considered as the part of the e-commerce.
12 pages (3000 words) Essay
Web site design
The main objective of this website is to deliver convenience and efficiency to Pizza lovers across the market. The convenience that customers derive from this site enables them to develop trust in the company thereby leading to loyalty in the company’s
2 pages (500 words) Essay
With the increase of population in the state, it is economically viable for the organization to target the state. Generational demographic involves marketing products with a particular age group in mind. The
2 pages (500 words) Essay
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email