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Competitors and Competitive Rivalry
Pages 4 (1004 words)
Competitors and Competitive Rivalry Table of Contents Competitors and Competitive Rivalry 3 Competitors, SWOT Analysis & Market Leadership 3 Competitors 3 SWOT Analysis of each Competitor 3 Emerging Trends & Future Competition in Stuff Toy Industry 6 Competition Rivalry in the US Stuff Toy Industry 6 Present Industry Situation, Market Position of Build a Bear & Barriers to Entry 7 Works Cited 8 Name of the Student Name of the Professor Name of the Course Date Competitors and Competitive Rivalry Competitors, SWOT Analysis & Market Leadership Competitors Build a Bear workshop does not have direct competitors but has indirect competitors like Hallmark, Pillow Pets and Webkinz.
It sells its products in physical store format along with online stores (Goldberg, “Why the toy industry isn’t having any fun”). The first company to start a television campaigning. The shop owners provide excellent customers service by catering to individual customer’s needs for all festive occasions. The brand is established since the year 1920 Weakness The company targets pet owners because it specializes in making customized stuff toys for the pet owners (Goldberg, “Why the toy industry isn’t having any fun”). The company lays emphasis on the manufacturing of core products like greeting cards and other gifting products. Opportunity The threat of substitutes is low for the company because there are few companies who manufacture customized stuff toys for pet owners. ...
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