The report in Part A would explain the marketing plan introduced by the new official for Telkom Kenya, which would help the company reverse its sales within a span of 2 years. It also throws light on the various strategies that can further help the company park more clients in future. Finally, at the end of Part A the report briefs a project plan summarizing the marketing campaign for the company. Part B explains the effectiveness of the market research. It also throws light on the reasons for decline of Telkom Kenya’s business and frame policies with the help of which the firm may expand in future. At the end before concluding with the recommendations, the report emphasises the various facets of the mobile phone industry. Contents Introduction 4 Part A: Marketing Campaign 5 One year Marketing plan of Telkom Kenya 5 Plan for the Marketing Campaign 5 SMART Objectives 6 Segmentation and Targeting 7 Marketing Strategies 8 Positioning 10 Further Improvements 11 12 Project Plan 14 Part 2: Market Research 15 Reasons for Decline of Telkom Kenya’s Business 15 Market Research Effectiveness 17 Alternative strategies for Future 19 Technological Solutions 19 Product Offerings 21 Mobile Phone Industry 23 Conclusions and Recommendations 23 Reference List 25 Bibliography 26 Introduction The report tries to throw light on the communication sector of Kenya, the largest economy in the African continent. The postal services in Kenya from 1948 to 1977 were provided by the organization of East African Posts and Telecommunications Corporation. However, the country launched its own monopolistic communication firm KPTC when the East African Posts and Telecommunications Corporation’s business was ceased. In 1990 the policies of the Kenyan government changed according to the new reforms made by the International Monetary Fund (IMF). One of such reforms required the separation of postal and telecommunication services in Kenya. KPTC was supposed to win over an IMF loan opportunity if its business was privatized. However, IMF did not sanction the loan to KPTC because of the rising amount of corruption in the operations of the Kenyan government. Finally the board of directors were terminated from KPTC by the government in 1999, before IMF officials came over in the country. It was at this juncture that the monopoly privatized company of KPTC in Kenya broken up into three companies. Among these three organizations, Telkom Kenya was the company involving in providing telecommunication services. Postal services were delivered by Postal Corporation of Kenya and Communications Commission in Kenya was a separate nationwide authoritarian body created in the company. The report will primarily discuss about the business issues of Telkom Kenya. This company primarily engaged in providing landline phone services in Kenya. The various internet providers in Kenya operate on the infrastructure created and maintained by the company of Telkom Kenya. The company has invested a sum of $1.5 billion in Kenya recently to expand the infrastructural facilities for mobile telecommunication in Kenya. However, it has become a matter of concern that the market shares of the company is falling over time. The company has accounted a 42.5% fall in its income, till the mid quarter of 2013 from the last year. It was also accounted by the analysts that the companies share in the market of
Project Management and Research Methods Abstract The Kenyan public telecommunication firm Telkom Kenya has accounted a 42.5% fall in its income till the mid quarter of 2013 from the last year. It was also estimated by the analysts that the companies share in the market of Kenya was also diminishing with time…
The qualitative approach is used for reflecting ‘the views, the perceptions and the beliefs of a group of people’ (Kumar 2010, p.104). In order to serve the above need, qualitative studies are likely to be ‘deductive, flexible and emergent’ (Kumar 2010, p.104), in opposition with the quantitative studies which are, commonly, ‘carefully structured and sequential’ (Kumar 2010, p.104).
The question should be feasible (F) in terms of covering manageable scope such that it is possible to get relevant answers. It should be interesting (I) to the researcher and peers in the field of study by developing a response to debate issues in the field of study or practice.
Therefore, in an attempt to develop these fundamental skills, the researcher has to generate research questions. The generated research questions must have research ability elements so that clear and accurate feedback and results can emerge from their use.
Having a great variety of methods, a researcher is obliged to choose the most effective approach in accordance with the nature of the study. The appropriateness of research methods along with the high level of researcher’s knowledge and skills to implement specific research instruments causes significant effect on the success of the study and the validity of its findings.
The task 1 of this paper will be based on the critiques of the research paper including the preciseness of the abstract to the research objectives and what the research discusses, and the adequacy or relevance of the literature used. This task looks at the abstract, the introduction, literature, definition of terms, strengths and limitations, the methodology, and discussion among other aspects of the research.
Before looking into what project management is about it is better to know about what project is all about.
A project is a collection of activity to achieve a particular objective. It involves the directing of many activities towards a particular objective.
The existing project management methods lead to failure in a number of cases. Surveys conducted by Standish Group and others indicate that more than 75% of the projects are considered failures. The reasons for these failures vary from understanding the client requirements to skill of the team members.
However unless this is qualified by qualitative means (post positivism), the numbers alone can often be misleading. For instance Sales or Productivity figures of a particular time period are of little value unless they are further
(Project Management, 2007, Free Management Library) http://www.managementhelp.org/plan_dec/project/project.htm It is an effort to achieve a specific objective in the future. Before looking into what project management is about it is better to know about what project is all
Even though adaptation strategies are diverse, most companies result to Mergers and Acquisitions as the best alternative (Moeller and Schlingeman, 2005). According to Sirower (1997), Mergers and Acquisitions are one of the key
12 pages (3000 words)Essay
Get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Apply my DISCOUNT
Got a tricky question? Receive an answer from students like you!Try us!
Didn't find an essay?
Contact us via Live Chat, call us at +16312120006or send an email to email@example.com