Project Management - Kenyan Public Telecommunication Firm Telkom Kenya - Essay Example

The report in Part A would explain the marketing plan introduced by the new official for Telkom Kenya, which would help the company reverse its sales within a span of 2 years. It also throws light on the various strategies that can further help the company park more clients in the future. Finally, at the end of Part A, the report briefs a project plan summarizing the marketing campaign for the company. Part B explains the effectiveness of the market research. It also throws light on the reasons for the decline of Telkom Kenya’s business and frames policies with the help of which the firm may expand in the future.

In the end before concluding with the recommendations, the report emphasizes the various facets of the mobile phone industry. The report tries to throw light on the communication sector of Kenya, the largest economy in the African continent.

The postal services in Kenya from 1948 to 1977 were provided by the organization of East African Posts and Telecommunications Corporation. However, the country launched its own monopolistic communication firm KPTC when the East African Posts and Telecommunications Corporation’s business was ceased. In 1990 the policies of the Kenyan government changed according to the new reforms made by the International Monetary Fund (IMF). One of such reforms required the separation of postal and telecommunication services in Kenya.

KPTC was supposed to win over an IMF loan opportunity if its business was privatized. However, IMF did not sanction the loan to KPTC because of the rising amount of corruption in the operations of the Kenyan government. Finally, the board of directors was terminated from KPTC by the government in 1999 before IMF officials came over in the country. It was at this juncture that the monopoly privatized company of KPTC in Kenya was broken up into three companies. Among these three organizations, Telkom Kenya was the company involving in providing telecommunication services.

Postal services were delivered by the Postal Corporation of Kenya and the Communications Commission in Kenya was a separate nationwide authoritarian body created in the company. The report will primarily discuss the business issues of Telkom Kenya. This company is primarily engaged in providing landline phone services in Kenya. The various internet providers in Kenya operate on the infrastructure created and maintained by the company of Telkom Kenya. The company has invested a sum of $1.5 billion in Kenya recently to expand the infrastructural facilities for mobile telecommunication in Kenya.

However, it has become a matter of concern that the market shares of the company are falling over time. The company has accounted for a 42.5% fall in its income, till the mid-quarter of 2013 from the last year. It was also accounted by the analysts that the company's share in the market of Kenya was also falling with time. Finally, the report claims that the constant fall of business of the company makes its Board of Directors (BOD) concerned. The sales executives of the company were replaced by the BOD and they decided to appoint a technically well-equipped person, who would conduct market research and apply strategies that would help the company augment its retail performances in the market.