Promotional Strategies and Plan Name University Instructor Course Date Introduction A promotional plan is a detailed schedule that provides the marketing tools, strategies and financial resources that a business intends to use to increase the awareness of a particular product in the market…
Promotional plans aims to provide simple and practical schedules which are less time consuming and that provides focus and direction that encourages the marketing efforts. Promotional strategies and approaches are subject to change and this can only be done in a situation where a comprehensive plan provides basis upon which such a change is achieved (Delre, jager, Bijmolt & Janssen, 2007). In this paper, a comprehensive promotional plan will be provided for my fictitious product that in this case shall be a remote control diaper changer. Therefore, I will provide a detailed description of my target market, the objectives of this promotional plan and the tactics that I shall employ in promoting it. The implementation program, time for implementation and the entire budget needed to implement this plan comprehensively shall also be provided. Finally, evaluation of approaches used in marketing is essential for the success for the programs and provide basis for future changes. I will finally evaluate the feasibility of this promotional plan to ascertain its ability to succeed and deliver the final targets. Target market Diapers are clothing materials used for young babes and children to help improve their sanitation and comfort. These baby wears must be periodically replaced to enhance their comfort of the baby and to clean the bottoms. However, the process of removing diapers and the need to replace continuously them has proved to be a nuisance to most parents. The target market for this remote controlled diaper removers are current and future mothers. This market is large due to the high number of births recorded within the country in a given year. This target market has also exhibited their desires to have a product that help them eliminate the need for constant removal of diapers. Based on the omnipresence aspects of mothers with young children, this target market will be easily reachable as they are found everywhere within our neighborhoods (Delre, jager Bijmolt & Janssen, 2007). As a product that targets constant diaper users, the target market wills also constants consumers of locally available diapers and this product will thus be sold to them together with diapers in the store. The current consumers of diapers from our store thus forms the biggest number of our target market, as they are easily available and accessible. Apart from retail consumer, this product will also target diaper manufacturers who can sell the product together with their diapers. Creating a demand for the remote controlled diaper remover will result into increased demand for the diapers as well. This makes the two products potential complementary products in the market. The identifications of these primary and secondary targets will enhance the development of the product to suit the needs for the consumers. The primary consumers, who are the mothers with children and the expectant mother forms the core target that this product will seek to reach out to and create a lasting relationship with (Baber, Taylor & stick, 2010). Objectives of the plan Contentment and satisfaction from diapers users can only be enhanced if a product that meets both their desires and needs is made available. Despite the milestone achieved in the area of pediatric care through the introduction of diapers to replace the traditional materials that were used, issues surrounding frequent removal and replacement of diapers has necessitated this invention. This product thus seeks to increase ...
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Marketing strategies and implementation plan have been developed after conducting market analysis including market competition, SWOT analysis and consumer behaviour analysis. This market plan also induces future scenario and action plan. Key findings from environmental analysis, market analysis, consumer behaviour analysis in the target market and detailed strategies and implementation plan have been summarised as follows.
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