Customer and Market Profile "The Mobile Mechanic"

Customer and Market Profile "The Mobile Mechanic" Assignment example
Undergraduate
Assignment
Marketing
Pages 8 (2008 words)
Download 0
New Project Table of Contents Introduction 3 Industry overview 4 Customer Profile 6 Target Market 8 Reference 10 Introduction In today’s era of rapid globalization and increasing competition, the firms are continuously striving for capturing and expanding the market with their products and services…

Introduction

Today the advancement of technology has made it possible to bring the customers across the world at the virtual shop where they are allowed to browse, select, try and make payments without being physically present at the store. The increased level of consumer awareness, because of globalization has become the centre stage of triggering of new kinds of demands from the consumers all around the world. Naturally, the new kinds of consumer demands are helping in the process of evolution of significant business opportunity in various markets around the world. Witnessing the demand for new products and services in various international markets, companies headquartered in foreign locations are also entering into many new markets. In many cases, the organizations record a significant growth in business profits by entering in to new markets, while facing stagnant growth levels in the domestic and home markets. Talking in regards to the issues of market entry by various global and multinational organizations, it has to be stated that the presence of multiple organizations in various global markets lead to the rise of homogeneous products that are available in those markets. The growth of homogeneous products in any specific market raises the choice of products available to the consumers and thereby raises the level of competition that exists in the marketplace. ...
Download paper
Not exactly what you need?

Related papers

Consumer behaviour, learning and purchase decisions
The Kit Kat candy bar, however, is convenience-priced and generally an impulsive strategy based on store position and advertising associated with the display units. This paper looks at the concepts of learning, consumer behaviour, and purchasing decisions to understand the impact of these characteristics on marketing strategy for products in radically different industries and ad strategies. The…
Retail Market Analysis - Mobile Phone Retailing in the UK for the last quarter of 2011 (October – December).
Current paper focuses on the mobile phone industry of UK; the country’s mobile retail market is analysed emphasizing on the last quarter of 2011. Reference is also made to the industry’s performance in the past, especially during 2011, since it is considered as a valid indicator of the industry’s performance not only in the last quarter of 2011 but also in the future. A problem has appeared…
The Mobile Phone Market in China
At the same time, there is a heavy reliance on group affiliation and group membership in China that continues to feed growing consumption demand ratios for mobile phone products as a means to stay connected with other Chinese family members and peer acquaintances. There is also a growing demand for mobile services in the business environment for executives and generic employees alike, representing…
The Impact of Mobile Computing Technology on Traditional Mobile Telephony
The researcher would like to thank his supervisor for guiding him at every step along with supporting him in the due process. The support and guidance of all professors has been phenomenal and commendable that enhanced the overall appeal of the research in a great manner. The researcher would also like to thank his University for offering great support in accessing the library and other electronic…
profit implications of customer loyalty, market segments, market share and potential market for Sony
This essay entails the implications of profits to the market variables and specifically draws comparisons on Apple Company and Sony Company (Capon, & Hulbert, 2007:60). Apple company inc. wins over its close competitors by trying different strategies that seek to lure customers into the company’s loyalty team. Some of the biggest strategies that Apple endures on are product innovative, aimed at…
Marketing Plan ( Customer and Market Profile).
The US has stable political and economic conditions to support the development and marketing of niche products such as the Brain Reader. The socio-cultural and business situation of the country enhances prosperity of the market for this device. Financial aid by the government helps in further development of the product. Needs satisfied by the product The Brain Reader is a product of the…
Impact of service quality on customer satisfaction and customer loyalty an application on the banking sector
With the aim to evaluate the impact of service quality and customer satisfaction on customer loyalty, three objectives were set in Chapter I. Based on a qualitative approach, only secondary data has been used for this study. With customer loyalty as the dependent variable, three independent variables – perceived value, service quality and customer experience have been considered in this study.…