Going Global-Issues in International Business

Going Global-Issues in International Business Case Study example
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Going Global-Issues in International Business Introduction Lincoln Electric Company is one of the leading US based multinational manufacturer of several welding products, such as welding consumables, arc welding equipments, oxy-fuel cutting equipment, robotic and plasma welding systems.


Stropki as the president, chairman and CEO who was the seventh chairman of the organization. The operating income and net income of the organization increased significantly in the year 2005. The CEO introduced several strategies to expand their businesses in global market place. The study will discuss about the issues associated with business expansion strategies in global market place. Global Welding industry Welding is the most supporting activity in several industrial activities. Any two metals can be effectively or strongly joined through welding process. Arc welding is considered as the predominant method of welding. However, as of 2005, the welding industry became a 13 billion US dollar industry. Welding products play a key part in development of several important and strong structures around the globe. Welding products are highly required in civil and mechanical field. Day-by-day, the production and sales of welding products are increasing due to intense market demand around the globe. North America, Europe and Asia Pacific are the major regions of welding industry. Global Strategies and Issues The first major global expansion of Lincoln Electric Company occurred between 1986 and 1992. The organization established 22 different manufacturing plants in 15 emerging countries around the globe during this period. ...
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