analysis LA Fitness in England

analysis LA Fitness in England Essay example
Masters
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Marketing
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LA Fitness: Company Analysis Name of the Student Name of the Professor University Date Introduction LA Fitness is one of the privately owned health club chain operating through almost 500 clubs in Canada and United States. The company was established in the year 1984 and its’ headquarter is located in Irvine, California…

Introduction

The main reason behind expansion of LA Fitness is that it wants to offer a wide range of services in the new markets in order to ensure the success of the business in the international market as well. The company plans to expand in England. Some of the driving points, which would enable the company to expand its business in the foreign markets and achieve success, are given below: 1. The increasing awareness related to the health issues as well as concern towards obesity and its effects amongst the people of England, will act as one of the key element in acceptance of the business operations of LA Fitness in the country. 2. Increasing wish of controlling and maintaining weight, avoiding various health issues and reducing daily stress influences individuals to visit the health clubs almost regularly. This is one of the main reasons behind LA Fitness’s business expansion plans into the international market. 3. LA Fitness provides services to meet the needs of the customers and offer them facilities for most of their health and fitness needs. This would help them in achieving success in their business operations in the international market easily. 4. The consumers would be offered different exercise regimes. Well differentiated service offered by the company would enable it in developing recognition in the new market. ...
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