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Strategic Marketing Management of Nintendo - Assignment Example
Pages 5 (1255 words)
This assignment describes the strategic marketing plan, that was created for Nintendo's products, that are currently dominating gaming market. The researcher focuses on the analysis of the product lines, that include the Nintendo Wii as well as services such as Club Nintendo and Video Games…
The researcher of this essay focuses on the analysis of the current business products and product lines that the Nintendo uses to gain benefits today. Nintendo seems to have used the latter with majority of its products carrying the “Nintendo” label. The product lines include the Nintendo Wii U, Wii, Nintendo 3DS as well as services such as Club Nintendo and Video Games. The Nintendo Wii comprises is a hardware – game box that is motion controlled and allows users to play games on it. The researcher presents tdifferent products of the company and states that the company also sells video games, that are segmented by games for Nintendo Wii, Wii U, DS and 3DS. Although majority of the games are sold through retailers, some are available for download on the company’s e-shop website. Current markets including customer behavior issues, demand and trends are later discussed in the essay. The researcher also describes how the Nintendo company uses differentiated positioning for its offerings, where price and performance plays a key role in determining customer response. Nintendo outsources its production, that is, it makes limited term contracts with various companies that manufacture its products in their factories. This is because the company had initiated a blue ocean strategy whereby it attempted at broadening its customer base. The researcher then concluds that Nintendo can capitalize on its core competency of being the pioneer in the video gaming industry - a competency which is both valuable and rare. ...
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