Reflective Learning Journal

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Reflective Learning Journal Introduction Marketing is a very crucial tool for any business that wants to succeed. It is faced with challenges that evolve each day and therefore, necessitating the adoption of newer marketing strategies. At the heart of marketing is an important element called technology.


These businesses are faced with various challenges in marketing and each has adopted a different marketing strategy to succeed in the market. In each marketing strategy, technology has played an important role. Pre-Visit Research and Analysis Mr. Miikka Vaahtera, the CEO and founder of Malja Company, did the first presentation. During his presentation, he emphasized on the importance of agency’s roles. The choice of media as evidenced in the presentation was an important tool for the marketing agencies. For instance, electronic sponsorship such as smartphones and internet were going popularity across the board. In order to gain the market, the company made use of the marketing 4P’s (product, price, promotion, and place) through the agencies. The main problem facing the company was the use of traditional sponsorship (like magazines and radio) which were already going down. Therefore, event marketing became an important tool for the company. The second guest speaker was Mr. Noel Mooney, Marketing Manager of UEFA. Football is my passion and was interested to see how it is promoted and expanded in the international scene. The marketing strategy used by UEFA is sponsorship marketing and a big question was how they manage to compete in a world of ambush marketing. The greatest threat in sponsorship marketing is ambush marketing. ...
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