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Reflective Learning Journal

These businesses are faced with various challenges in marketing and each has adopted a different marketing strategy to succeed in the market. In each marketing strategy, technology has played an important role. Pre-Visit Research and Analysis Mr. Miikka Vaahtera, the CEO and founder of Malja Company, did the first presentation. During his presentation, he emphasized on the importance of agency’s roles. The choice of media as evidenced in the presentation was an important tool for the marketing agencies. For instance, electronic sponsorship such as smartphones and internet were going popularity across the board. In order to gain the market, the company made use of the marketing 4P’s (product, price, promotion, and place) through the agencies. The main problem facing the company was the use of traditional sponsorship (like magazines and radio) which were already going down. Therefore, event marketing became an important tool for the company. The second guest speaker was Mr. Noel Mooney, Marketing Manager of UEFA. Football is my passion and was interested to see how it is promoted and expanded in the international scene. The marketing strategy used by UEFA is sponsorship marketing and a big question was how they manage to compete in a world of ambush marketing. The greatest threat in sponsorship marketing is ambush marketing. ...
The company has made use of all the forms of media to promote their client’s brands. For the company, successes lies within an integrated campaign, that is, going viral in marketing. Social media has found a big place in the heart of the company because of its popularity and use across all ages and nations. If one wants information to reach as many people as possible within the shortest time, social media is the solution. In any form of marketing, creativity is very crucial and I was intrigued by the fact that the company emphasizes more on creativity from its employees. Without creativity, viral marketing is not possible. On the other hand, the work should not offend the intended audience. The last presentation was from Expedia and the company works with various hotels to promote their products. I am an avid traveler and I was amazed by how the company is able to collect information about and promote it. The company links various hotels and travel destinations around the world and the client are able to get all information they need within a click of a button. From the presentation, it was clear that the company has realized the importance of technology in marketing, that is, it has employed powerful marketing. The company also assists the hotels to reach their customers across the world through the same technology. How that is possible, lies within the strength of powerful marketing and the use of technology. Discussion and Analysis Event marketing is simply doing the correct thing and making people understand that you are doing the correct thing. The biggest challenge in this case is knowing what constitutes the ...Show more

Summary

Reflective Learning Journal Introduction Marketing is a very crucial tool for any business that wants to succeed. It is faced with challenges that evolve each day and therefore, necessitating the adoption of newer marketing strategies. At the heart of marketing is an important element called technology…
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