How does Individualism - Collectivism influence the sales of mobile phones? The Case of the people's Republic of China.

How does Individualism - Collectivism influence the sales of mobile phones? The Case of the people
Masters
Dissertation
Marketing
Pages 48 (12048 words)
Download 0
How Does Individualism-Collectivism Influence The Sales Of Mobile Phones? The Case of the People's Republic of China Abstract Purpose: The aim of this research has been to evaluate the differences between individualism and collectivism culture in order to identify which culture is more commonly prevalent in China…

Introduction

the accumulation of qualitative and quantitative methods have been conducted in order to evaluate the findings effectively. The quantitative research has been evaluated through literature review discussed by famous scholars; whereas, quantitative research has been conducted through a set of questionnaires aimed at 200 respondents randomly selected irrespective of their ages and occupation. Findings: The findings have been illustrated through graphical representation which includes both bar diagrams and pie charts. Furthermore, analysis has been done according to the views collected from the participants, which further suggests the possible factors that will be required for increasing the sale of mobile phones in China. Recommendations: On the basis of the key findings, recommendations have been provided in order to make the international companies aware about the essential factors to be considered while launching mobile phones in the Chinese markets. Furthermore, suggestions have been made which will help companies to increase their sale of mobile phones among the national consumers. ...
Download paper
Not exactly what you need?

Related papers

The Mobile Phone Market in China
At the same time, there is a heavy reliance on group affiliation and group membership in China that continues to feed growing consumption demand ratios for mobile phone products as a means to stay connected with other Chinese family members and peer acquaintances. There is also a growing demand for mobile services in the business environment for executives and generic employees alike, representing…
How Does Individualism-Collectivism Influence the Sales of Mobile Phones in China
Whereas, collectivism can be defined as a working culture where people work in groups, form relationships among teams and prioritise the team’s goal before their individual goals (Aldulaimi & Zedan, 2012). It is in this context that marketing strategies are designed based on the culture of a country where the product is to be positioned. Hence, collectivism culture of a target market can be…
How does one apply sustainability sales and marketing? What are the implications?
Sustainability marketing is a universal term used to refer to a type of marketing that is eco-friendly or green-oriented so to speak. Today a number of companies are considering the issue of sustainability and incorporating it in their sales strategies that specifically designed to boost the number of sales. Therefore, it is of importance to understand how to apply sustainable sales and marketing…
Online shopping is becoming more and more influences with people's life, how does the traditional bespoke tailoring in the fac
This could be done through: emphasis on contemporary fashion or in the vast technological development, in order for bespoke to be widely available. The paper concludes by considering strategies that are realistic to sustain the accessibility, growth and development of mass marketing. INTRODUCTION Tailoring began in the nineteenth century as a result of the fashion of first coats. The coats…
International marketing plan- how to increase sales rate for HTC in UK
The chapter also highlights the rationale and scope of the research along with proposing the methodology. The literature review chapter discussed the model proposed by Zeithaml (1985) where the relationship between price, value, and quality has been associated with consumer perception. The model explained that in order to enhance the consumer perceptions, it is important to decrease the perception…
A Study of How Customer Relationship Management be Applied in the Life Insurance Company in China: a Case Study of Ping an Life
In the competitive markets, development and maintenance of good customer relationship is indispensable for the success and survival of an organization in the long term. In this context, the concept of Customer Relationship Management (CRM) has evolved and it has gained significant importance in the global business scenario. In the emerging markets, customer management theories are being…
MOBILE INDUSTRY ENVIRONMENT USING THE PESTEL ANALYSIS. A CASE STUDY OF BLACKBERRY
Commonly known as Research in Motion, the company started in 1984 and took the world by storm in 1999 with the introduction of blackberry solutions. It continued to produce advanced models of blackberry solutions while partnering with technological and telecommunication companies such as MTN, Yahoo, AOL among others. Blackberry has proved a superior communication device especially during the 9/11…