Got a tricky question? Receive an answer from students like you! Try us!

how airlines company use Propaganda technique in Advertising - Research Paper Example

Only on StudentShare
Undergraduate
Author : garry63
Research Paper
Marketing
Pages 5 (1255 words)

Summary

How Airlines Companies Use Propaganda Techniques in Advertising Introduction There is some controversy regarding the nature of and relationship between advertising and propaganda. The more traditional authors consider advertising as a special form or specie of propaganda, the purpose of which is to gain the allegiance of a mass market (McGarry 131), implying the indoctrinating nature of propaganda…

Extract of sample
how airlines company use Propaganda technique in Advertising

McGarry sees propaganda as undermining the will; Lopez & Thompson see it in the context of engagement. Others go further to equate propaganda with marketing dictatorship (Brady, 15). By clarifying and redefining the nature of propaganda in the modern context of advertising, it is possible to conceive of the ethical use of propaganda by a firm to market its product. Businesses that produce intangibles such as services would benefit most by the creative use of propaganda. Context/Problem The global market for air passenger transport has grown exponentially, averaging 5% growth each year for the past 30 years. There are more than 2,000 airlines that operate more than 23,000 aircraft, serving over 3,700 airports, making 28 million scheduled flights and transporting over 2 billion passengers (IMAP, 2011). At the same time, demand for passenger flight has significantly decreased as a result of the World Trade Center and Pentagon attacks in September 11, 2001, involving the hijacking and crash of three commercial aircraft, although the market has somewhat recovered since then. The increase in capacity for flights and fluctuations in demand due to political concerns has constricted the market for airlines and heightened competition among the industry players. ...
Download paper

Related Essays

How does advertising treat convenience as necessity?
This essay "How does advertising treat convenience as necessity?" outlines in detail how such a trance is created through visual media in an exceptional way, taking the Middle East Media as background. People who grew up in the Middle East will never forget the NIDO commercial with the tagline “NIDO - For The Golden Growing Years”. The divine mother-son sentiment was captured wonderfully in that half a minute commercial. However, the subliminal message it portrays is questionable. A luxurious milk supplement is shown as an important object of necessity which accompanies the child…
21 pages (5271 words)
Case study on BMP DDB advertising company
This essay "Case study on BMP DDB advertising company" outlines the research of the consumers' behavior which was conducted by the BMP DDB advertising company. The amount of data gathered by the researcher regarding the family’s behaviour, within the research period, depicted a lot about the family. However, the recorded information about the family, although exhaustive and often precise, did not completely capture the habits and information that comprise the personality of the family. The research identified that the family held high value of money than the average people. On the contrary,…
11 pages (2761 words)
emirates airlines company analysis
Emirates Group Company has a fleet of about 169 aircrafts. The company operates in the United States, east and west Asia, Europe, Middle East, Australasia, Indian Ocean, and Africa (The Emirates Group, 2012). The Emirates Airline began in 1985, and it has its headquarters in Dubai, the United Arab Emirates. The company’s main mission is to emerge the top airline in the world, which is inspired by the fact that Dubai ranks among the leading cities around the world. Emirates Airlines is owned partly by the government of Dubai and partly by a city part of the United Arab Emirates. The airline…
the use of gender stereotypes in advertising
This "The use of gender stereotypes in advertising" work outlines how gender stereotypes used in the ads influence our consumer behavior. Advertisement content largely includes simplified images of gender roles that do not take into account the complexity of contemporary lives, thereby providing marketers a shortcut to communicate for whom the merchandise is intended. Stereotypes, therefore, form the basis of what have been termed advertising’s “ideologies” (Lafky, et al., 1996). Early advertising content has focused on a narrow spectrum of woman’s roles including childrearing,…
13 pages (3263 words)
Use of Gender Stereotypes in Advertising
Gender stereotyping in the advertisements has become one of the major problems seen. For many it is a wrong and unacceptable way since it gives a wrong sense of value to the people for selfish reasons. On the other hand, the groups of people who use gender stereotyping argue that it is to reach the targeted audience and not to immorally harm the society. The issues arise often and the debate goes on. It is important to note that advertisements rely on stereotypes, and despite what the society presents, gender stereotypes play the concrete role. The modern society has been shaped according to…
9 pages (2259 words)
southwest airlines company
Analysis 16 6. Improvement due to the initiatives 17 7. Alignment of initiatives towards strategic management 18 7.1 Towards Customer 18 7.2 Towards Environment 19 7.3 Towards Operations 19 8. Comparison with other organizations 20 Reference 22 1. Southwest Airlines Southwest Airlines officially started operating in Dallas 42 years ago. After they took off the first flight, there was a radical change in the ways the Americans used to fly. Southwest ruled the skies by introducing low fare travel, offering free whisky on board, go-go boots and undergoing rigorous expansion. The vision of the…
18 pages (4518 words)
How Advertising is influenced by Ethics?
According to a customer, advertising is a way by which marketers can demonstrate about their product and lure them to buy it. However, advertising is not mere a lure game. It goes beyond just showing what is there to be sold. It is a serious business, which might cost lives of customers if not ethically done. In this research paper, the focus was on exploring the influence of ethics in advertising in healthcare marketing. Healthcare marketing involves promoting medicines, healthcare service by hospital and physicians, etc. Ethics is the most significant characteristics in advertising, but in…
13 pages (3263 words)