StudentShare solutions
Triangle menu

Global marketing - Essay Example

Nobody downloaded yet
Foreign direct investment is simply direct investments across national boundaries” (Dicken, 2007, p.36). Earlier, countries were bit reluctant in welcoming foreign direct investment because of the concerns about the negative impacts upon domestic firms caused by the intrusion of foreign firms. However, world has realised that these concerns are nothing in front of the huge benefits and advantages brought by foreign direct investment. It should be noted that communist China is the number one exploiter of globalization and foreign direct investments at presents. In other words, China has no hesitation in allowing foreign companies to function in its soil now. In short, global marketing has gained lot of relevance and importance in the heavily globalized world at present. Even though globalization is believed to be the brain child of capitalist countries such as America and UK, it is fact that these countries failed to exploit the opportunities of it properly. For example, recent recession affected UK immensely. At the same time Asian countries such as India, China, Japan and Korea escaped from the negative effect if recession. This is because of the fact that these countries exploited globalization to their advantages. It should be noted that Indian automobile manufacturer TATA has recently acquired prestigious British automobile manufacturers such as Jaguar and Land Rover. Even then, many prominent British companies are currently working in overseas countries. For example, British telecommunication giant, Vodafone is one of the major telecommunications company in India now. In short British companies have lot of opportunities in overseas market. Established in 1995 in Dorset, England by Dutch millionaire Klaas Zwart, Ascari Cars is one of the major automobile manufacturers in Britain now. Even though Ascari is more interested in the making of sports cars, it is making luxurious passenger cars also. Even though many of the British cars manufacturers have already established business units in India, Ascari failed to do so until now. This paper analyses the opportunities of Ascari Cars in Indian market. Reason for choosing Ascari cars  “Ascari cars” is one of the most rapidly growing British companies now. Even though it was established only in 1995, it has already succeeded in informing its presence in the market. “Ascari cars is a medium sized organization. Many people have the illusion that only prominent or huge organizations might be able to establish business units in overseas countries as part of their global marketing strategies. However, it is already proved that the size of the company is irrelevant as far as the success and failures of global marketing are concerned. “In 2006 the Ascari KZ1-R was built to compete in GT championships around the world with ultimately scooping the British GT Championship in 2009”(Ascari race resort, n.d.). Until recent times, car racing was not a popular sport in India. However, recent statistics shows that the interests of Indian people in formula one competitions or car racing is slowly increasing. In others words, Indians started to love sports cars in recent times. So, the opportunities for Ascari in Indian market are tremendous. Even though call for energy efficient or ...Show more
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Global marketing Essay Example | Topics and Well Written Essays - 3000 words”, n.d.)
Retrieved from https://studentshare.net/marketing/10484-global-marketing
(Global Marketing Essay Example | Topics and Well Written Essays - 3000 Words)
https://studentshare.net/marketing/10484-global-marketing.
“Global Marketing Essay Example | Topics and Well Written Essays - 3000 Words”, n.d. https://studentshare.net/marketing/10484-global-marketing.
  • Cited: 0 times

Summary

Global Marketing: Ascari Cars Ltd. Introduction Global marketing or international marketing is growing day by day because of globalization, liberalization and privatization polices implemented by different countries. Globalization means the integration of global economies through the reduction of barriers to the movement of trade, capital, technology, and people…
Global marketing
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Global marketing"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

Global Marketing
Overview The case study is about the global marketing initiatives of the Inniskillin wine company and its internationalisation strategy in Canada and abroad. It can be mentioned that the global marketing is quite complex, widespread and expansive. In the context of global marketing organisations, it is of the notion that global consumers tend to contrast in their consumption behaviour from one culture to another.
3 pages (750 words) Essay
Global Marketing
The essay defines global marketing, explores its evolution from international marketing before differentiating between the characteristics or determinants of global and international marketing strategies. The different global marketing strategies based on the various determinants also will be studied.
10 pages (2500 words) Essay
GLOBAL MARKETING
ing market for luxury commodities around the world. In fact counterfeiting is rendered on the luxury commodities in regards to the different marketing actions concerning packaging, labelling or trade marking the product in order to significantly replicate the original one.
12 pages (3000 words) Essay
Global Marketing
The paper has used PESTLE analysis of the targeted country in order to comprehend the influence of social, cultural and environmental factors on the corporate world. The paper has also taken into account the Porter’s 5 forces model to highlight the strength of market competition and survival strategies for the Nestle brand.
16 pages (4000 words) Essay
Global Marketing
Global Marketing Global marketing can be defined as the process of conceptualizing and then conveying a final product or service worldwide with the hopes of reaching the international marketing community (Businessdictionary). Due to the popularity and spread of the globalization movement global marketing has become more important than ever.
3 pages (750 words) Essay
Global Marketing
The emergence of the internet plays a major role in regards to providing strong lines of connectivity between the market places of the developing as well as the developed worlds. Because of this strong line of connectivity, it can be said that the flow of information between the developed as well as the developing economies has become easier and faster, thereby eradicating the challenges associated with the existence of geographical region and location specific borders and boundaries.
10 pages (2500 words) Essay
Global marketing
Globally the airlines capacity increased to 5.2 percent buoyed by an increase of 10.3 percent in the number of passengers and yield improvement
2 pages (500 words) Essay
Global Marketing
The headquarters, North Dakota, is supposed to be the link helping R & D realize profit (Koetler & Keller 2005). a. In the early 2000’s Levi Strauss was accustomed to selling his product the same way irrespective of
1 pages (250 words) Essay
Global Marketing
Havaldar (2005) observes that target marketing stems directly from the market segmentation process. Market targeting is therefore the process of evaluating the identified market
4 pages (1000 words) Essay
GLOBAL MARKETING
e intensification of worldwide social relation which link distant localities in such a way that local happenings are shaped by events occurring many miles away. Internalization from a marketing perspective involves the practice of firms extending their products and services in
4 pages (1000 words) Essay
Comments (0)
Click to create a comment
Let us find you another Essay on topic Global marketing for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us