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Pages 12 (3012 words)
Global Marketing: Ascari Cars Ltd. Introduction Global marketing or international marketing is growing day by day because of globalization, liberalization and privatization polices implemented by different countries. Globalization means the integration of global economies through the reduction of barriers to the movement of trade, capital, technology, and people.
Foreign direct investment is simply direct investments across national boundaries” (Dicken, 2007, p.36). Earlier, countries were bit reluctant in welcoming foreign direct investment because of the concerns about the negative impacts upon domestic firms caused by the intrusion of foreign firms. However, world has realised that these concerns are nothing in front of the huge benefits and advantages brought by foreign direct investment. It should be noted that communist China is the number one exploiter of globalization and foreign direct investments at presents. In other words, China has no hesitation in allowing foreign companies to function in its soil now. In short, global marketing has gained lot of relevance and importance in the heavily globalized world at present. Even though globalization is believed to be the brain child of capitalist countries such as America and UK, it is fact that these countries failed to exploit the opportunities of it properly. For example, recent recession affected UK immensely. At the same time Asian countries such as India, China, Japan and Korea escaped from the negative effect if recession. ...
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