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MKG413A : Promote products & services Assessment 2- Marketing Plan - Assignment Example

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MKG413A : Promote products & services Assessment 2- Marketing Plan

It should be also noted that education has different forms such as general education, technical education and vocational education. Students usually select one of the forms on the basis of their desire and requirements of the situation. Intention This report deals with the TAFE colleges in Australia. In Australia, TAFE colleges, commonly known as technical and further education provide a wide range of vocational tertiary education courses, under the National Training System/ Australian Quality Training Framework/Australian Qualifications Framework (Victoria, 2011). Purpose and Scope This research paper will principally focus on the four main aspects of TAFE institutes in Australia. One important part is the background of TAFE schools in Australia. It also encompasses, the employment opportunities provided by the institutes. Apart from that, the background also includes the marketing techniques employed by them and comparison of their marketing approach will be done with the mainstream colleges. The second part mostly concentrates on the advertisement campaigns of the TAFE schools and their reach to the target candidates. The third and last part of the study is meant for summarizing the overall findings. This section is also responsible for identifying the pros and cons of their marketing strategies. The analysis of the findings will also be carried out in this part itself. The last and final part of the study will be about providing recommendations to the TAFE institutes pertaining to their marketing campaigns. Hence, it is evident that the central aim of this research paper is to recommend a promotional plan for the TAFE institutes. In doing so, the study will consider both traditional and modern approaches of marketing. Background TAFE schools provide education in different fields such as finance, construction, visual arts, information technology and community work, tourism, business, hospitality and engineering. These institutions are individually owned and are commonly known as TAFE colleges or TAFE schools depending upon the territory or state in which it operates. The financing is generally done by the territorial government or state government (Bosch, and Charest, 2012). Reports have suggested that TAFE colleges are one of the popular mediums of education in Australia. The TAFE colleges do not offer bachelor degree, rather it offers diploma which is often valued less. However, some of the TAFE colleges based in Queensland and Victoria has the authority to offer autonomous bachelor as well as post graduate degree to the students. The degree provided by the TAFE schools is essential in equipping candidates with the necessary industry related skills. The TAFE colleges offer students with a variety of vocational trainings in the field of finance, mechanics, construction and engineering. Thus, TAFE colleges can be effective for those students who lack the ability to afford university education (Sedor, 2009). Moreover, TAFE education is also a way by which students can get quick employment opportunities. There are several TAFE schools in Australia and some of the established ones are Brisbane North Institute Marketing, Southbank Institute of Technology, The MSIT. In addition, there are several other TAFE schools in A ...Show more


Promotional Campaign of TAFE Universities Table of Contents Table of Contents 2 1.0 Introduction 4 2.0 Executive Summary 5 3.0 Market Research Overview 5 4.0 TAFE Entity Outline 9 5. Marketing Objectives 10 7. Promotional Plan 12 8.0 Action Plan 13 9.0 Budget 14 10.0 Performance Control & Evaluation 14 11.0 Conclusion and Recommendation 15 12.0 Reflection 15 Reference List 17 Appendix 18 1.0 Introduction The education system of a country plays pivotal role in strengthening the economy of a country…
Author : ydickens
MKG413A : Promote products & services Assessment 2- Marketing Plan
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