StudentShare solutions
Got a tricky question? Receive an answer from students like you! Try us!

Assignment example - MKG413A : Promote products & services Assessment 2- Marketing Plan

Only on StudentShare
MKG413A : Promote products & services Assessment 2- Marketing Plan Assignment example
Pages 12 (3012 words)
Promotional Campaign of TAFE Universities Table of Contents Table of Contents 2 1.0 Introduction 4 2.0 Executive Summary 5 3.0 Market Research Overview 5 4.0 TAFE Entity Outline 9 5. Marketing Objectives 10 7. Promotional Plan 12 8.0 Action Plan 13 9.0 Budget 14 10.0 Performance Control & Evaluation 14 11.0 Conclusion and Recommendation 15 12.0 Reflection 15 Reference List 17 Appendix 18 1.0 Introduction The education system of a country plays pivotal role in strengthening the economy of a country…

Extract of sample

It should be also noted that education has different forms such as general education, technical education and vocational education. Students usually select one of the forms on the basis of their desire and requirements of the situation. Intention This report deals with the TAFE colleges in Australia. In Australia, TAFE colleges, commonly known as technical and further education provide a wide range of vocational tertiary education courses, under the National Training System/ Australian Quality Training Framework/Australian Qualifications Framework (Victoria, 2011). Purpose and Scope This research paper will principally focus on the four main aspects of TAFE institutes in Australia. One important part is the background of TAFE schools in Australia. It also encompasses, the employment opportunities provided by the institutes. Apart from that, the background also includes the marketing techniques employed by them and comparison of their marketing approach will be done with the mainstream colleges. The second part mostly concentrates on the advertisement campaigns of the TAFE schools and their reach to the target candidates. ...
Download paper
Not exactly what you need?

Related papers

Marketing Plan for Saigontourist travel services
The "Marketing plan Saigontourist Travel Services" describes the way in which the service quality of the tourism industry will improve. Saigontourist is a renowned organisation which is observed to deliver continuous concentration over research and development initiatives in order to introduce innovative tour packages for its customers at frequent periodic intervals. It is worth mentioning that…
8 pages (2008 words)
Willian Buck Services: Marketing Plan
The offerings of the company save time, resources and efforts on the part of the client in managing the accounting and payroll operations by providing value based services. …
14 pages (3514 words)
Products and Services
China for instance has a long list of turbocharger manufacturers but according to research studies, there is still a room for competition. Target markets are U.S. suppliers like Honeywell International, Inc., Borgwagner, Inc, Mitsubishi Corp, IHI of Japan and other car making companies worldwide. According to a news of Bloomberg on July 27, 2010, the market for turbo charger auto part is fairly…
3 pages (753 words)
Marketing Products
On the other hand, the company also ensures that its product is of high quality in order for other consumers to purchase its products as opposed to those of the competitors. Therefore, the key product offered is beer. The product has been the key product for the company for a number of years now. However, in order for the company to diversify the number of customers that it serves, it also…
4 pages (1004 words)
MKT302 Mod 2 Case: The Marketing Mix: Products and Brands
The assessment will finally justify the existing relationship between consumers and brands and why this relationship exists for some brands and not others. A brand is a sign, design, symbol or summation of all of them, for the purpose of proving the goods or services of one seller, or a group of entrepreneurs, and to distinguish them from those of competitors (Peterson, 2007). Essentially, a brand…
4 pages (1004 words)
Marketing Products
It would be ensured that the beverages would not be supplied to corporate customers in plastic bottles for environmental issues (MHHE, n.d). The ingredients of the products would be scrutinized by the marketing department and it would be ensured that the product content comply with the national health and safety guidelines. Beverages Description Cola It would be available in basic cola flavor with…
4 pages (1004 words)
Promote Products & services and undertake marketing activites
Online Advertising iii. Mobile Advertising d. Conclusions Drawn i. Relationship between Ads and Student Admission in TAFE Institutes ii. Key Points of the Findings iii. Operational Issues 5. Recommendations for the TAFE institute Ads a. Steps to Solve Immediate Problems b. Critical Points to Be Addressed To Get Maximum Benefit c. Taking Advantage of Indentified Opportunities d. Decisions to be…
10 pages (2510 words)