The advertisement of the product by the company has been effective in influencing the customers informing them about the various quality features and natural ingredients used in its production. In this respect, the company with its quality ingredients and other essential characteristics is effective in attracting customers and changing their preferences from national to local branded products. Contextually, informing the customers about the quality and natural features of the product was able to evoke their preferences for natural ingredients and their health concern too. Focused on the concept of an informative advertisement, it also promoted regarding the user convenience feature, which also attracted quite a considerable number of customers (Batada, Seitz, Wootan & Story, 2008). 3. Consumer group that the ad excludesIrrespective of the widened attempt of the ad, customers of certain age group can be observed to have been excluded from its group of targeted audiences. In this regard, the ‘Impulsive group of customers’ can be identified as the group excluded from the dais of the ad’s targeted audiences. This is because of the fact that these set of customers are unplanned buyers and prefer discount as variable to choose between products that is not being offered by the brand owing to which, the ad apparently misses on this aspect. Moreover, the ad does not show any time limit in buying the product, to lure this particular group of audiences, and thus, the ad can be said to exclude the unplanned. buyers from its ad campaign (Karbasivar & Yarahmadi, 2011).
4. Evaluation of the advertisement and its relationship with cultural value