Boo at the Zoo

Boo at the Zoo Assignment example
Masters
Assignment
Marketing
Pages 3 (753 words)
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Halloween Entertainment Business Name Professor Institution Course Date Key Words: Halloween, Santa Ana boo, Children, Animals, Festivals, Happy Halloween Weekends, Celebration, Introduction Halloween is a holiday celebrated on the night of October 31st or its last weekend annually (Hammond, 2011)…

Introduction

Citizens now anticipate for its events more than ever with several preparations that occur when the festivals are approaching. Among many, Halloween spirit has now become more than a fashion and fun extravaganza but also a lucrative business opportunity that many investors are rushing into (Kullstroem, 2009). Thesis sentence: In the wake of globalization of the Halloween festivals, these celebrations are now generating lump sum income to investors because they offer attractive business opportunities like selling costumes and decorations. The size of Halloween market is widely increasing due to the festival’s globalization process mostly in European and African states (Kullstroem, 2009). For instance, according to the 2009 US statistics businesses that specialize in making Halloween costumes, they recorded a profit of $5.8 billion (Hyatt, 2012). In Canada, the same Halloween entertainment business industry had net profit of $331million spent on candy only (Hyatt, 2012). The latter is because during events like boo at zoo at Santa Ana which encompass free give ways of candy to kids who often visit the site to have fun. This indicates how popular the event has been as well as consumers willing to spend money on festivals, which makes the entire business highly lucrative. ...
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