Nestle Case Study

Nestle Case Study Essay example
Masters
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Marketing
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Company analysis - Nestle case study Name Institution Date Abstract The aim of this paper is to highlight Nestle’s case starting from its history and background and the incidences that contributed to the formation of the company. The paper will then shift its focus to the company’s SWOT analysis, which outlines the strengths, weaknesses, threats and opportunities of the company (Ferrand, Torrigiani, and Povill, 2006)…

Introduction

The paper will eventually conclude by offering recommendations based on the analysed findings, which will help in solving strategic problems that affect the company. Introduction The history of nestle company began in 1860s when a trained pharmacist named Henri Nestle began researching for healthy economical alternatives to breastfeeding for mothers who could not lactate due to various reasons. Henri Nestle began by carrying out experiments of various combinations of cow’s milk, sugar and wheat flour with an aim of curbing the problem of infant mortality caused by malnutrition. The outcome of Henri’s combination was called the New Product Farine Lactee Henri Nestle (Klopping, 2013). Nestle’s first customer was a premature infant who could not consume the breast milk or any other conventional substitute, and even the physicians could not solve the infant’s case. The infant’s positivity towards Henri’s food exposed the product to the people who had earlier had negative perceptions towards the product. The company began adding chocolate to its food lines and from then on, the product hit the European market. ...
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