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Running Head: Consumer Behavior Consumer Behavior [Writer’s Name] [Institute’s Name] Consumer Behavior The business and corporations comprises of several departments that includes human resource, finance, and accounts, supply chain management, marketing and many more.
3-8, 2006). A process engages and entails an extensive range of activities, such as the development of policies and approaches to boost the sales records, advertise, and create awareness about the products and services of the organizations. In addition, marketing also highlights on creating and building healthy, enduring, and substantial affiliations with the consumers, end users and the buyers, and establishing value not only for the customers but also for the organization (Silk & Harvard Business School, pp. 3-8, 2006). The recent and contemporary marketing concept brings into limelight the piece of information that with the fulfillment of the needs and wants of the target market or the customers, the organization is more likely to accomplish and achieve their goals and objectives. Furthermore, with the contentment of the customers in a more effective and persuasive manner than that of the competitors, the enterprise would get an edge over their competitors (Hoyer & Macinnis, pp. 16-20, 2009). One of the important elements of marketing that facilitates the organization in acquainting and understanding the buying patterns of the products and services of the customers. ...
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