In this context, electronic word of mouth or eWOM helps customers increase interaction amongst them. Companies are also participating in the communication in order to get relevant information about their customers. Research shows that customers consider the online channels as a very reliable mode of communication. Their trust on these online platforms further increases the value of these channels in the view of marketers. With advancement of the business scenario, organizations are becoming more customer-oriented. Research shows that consumers show the tendency of studying available information in-depth before making any purchasing decision. This paper provides the opportunity to study the extent to which the modern day consumer values eWOM. The more detailed information is received from the websites, the more value customers attach to such information. This research paper creates a path for future research on relevant research topics. After studying this paper, future researchers would be enriched by the knowledge about customer attitude towards eWOM that might lead to the development of new aspects about the eWOM. Table of Contents Chapter 2: Research problem/ research questions 5 Chapter 3: Literature review/ Hypothesis 6 Chapter 4: Theoretical Framework 10 Chapter 5: Research methodology/sample plan 12 Chapter 6: Significance of research 14 Chapter 7: Research Implication 15 Chapter 8: Timeline 16 Reference List 17 Chapter 1: Introduction/Background Communication is the fundamental factor that allows smooth ramming of businesses in the modern world. Marketing is, therefore, one of the most important functions of business organizations in the present business environment. Enterprises, both large and small, put huge emphasis on proper marketing planning and implementation of these strategies (Wangenheim and Bayo'n, 2004). Word of mouth is considered as an important channel of marketing. Although, this form of marketing has been prevalent in the world since the early days, when advanced channels of marketing did not take shape, modern marketers put special attention on the effectiveness of word of mouth. Word of mouth has taken a new from; companies as well as customers have started to utilize the facilities provided by the World Wide Web. Online channels are nowadays found to be highly effective in spreading messages, establishing company to customer relationship, increasing interaction among consumers and between the marketers and the consumers (Smith, Menon and Sivakumar, 2005). Chapter 2: Research problem/ research questions This research work is based on the issue of reliability and consumer trust on the written materials published online. The research problem is to determine the significance of consumers’ perceived credibility in the online decision making process made by the consumers. The research objectives are to understand the relevance of eWOM in the modern day business environment, to assess the extent to which customers consider the eWOM channels trustworthy for making purchasing decisions and to identify the channels that are the most commonly used for the purpose of eWOM communication. The research questions are as mentioned below: Which are the most popular channels of eWOM in the present business world? What are the motivations behind studying online reviews before
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E-WOM: Determination the consumer level of trust towards the written word in an online context Abstract The world is advancing very fast with the advancing state of technology. In this scenario, business enterprises have been evolving at a rapid pace. Marketing is an important part of the business activities and companies are developing various strategies to make effective marketing of their products…
The findings of the study also have some empirical values such as, 1- findings of the research can be used by companies to design their digital marketing and product strategy and 2- research findings can help social media marketers to decide their search engine optimization (SEO) strategy.
Today, most people are advancing to online word of mouth as a new phenomenon with possibility of influencing the marketing patterns. This study compares the use of traditional word of mouth with the online word of mouth consumers purchase decision in the context of Saudi Arabia.
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government of Iraq in order to strengthen the operations performed by its organisations and make them more approachable for the people of the country. According to the present day context, e-government is one of the widely used Information and Communication Technology (ICT)
It has been widely observed that a larger chunk of customers is going through the product- related-reviews provided on the internet to decide whether they should purchase that product. This research will examine this effect by applying both secondary as well as primary research methods in order to achieve the objectives.
s and innovations keep come up so often, such that there is an electronic devise tailor-made to improve on the features of a given technological device or gadget, even before the product being improved starts selling. The essence of all these inventions and innovations is to
6 pages (1500 words)Research Proposal
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