Global Markting

Global Markting Essay example
Masters
Essay
Marketing
Pages 8 (2008 words)
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McDonalds in Kenya Name: Institution: Date: Fast foods are foods that are considered easy to prepare in terms of the time it takes food to be ready for consumption. Fast foods take very little time to prepare because they need minimal ingredients and/or require little cooking…

Introduction

Franchises have sprung up to become multi-billion dollar business empires like the McDonalds franchise. Fast foods are composed local readily available foodstuff that is easy and ready to eat with minimal preparation and/or cooking. The fast food business is being introduced into regions of the world where it would not have been economically sound to do so a few years back. This is because the market for fast foods was not there, and it was undeveloped o support such endeavours. The expansion started in the Asian markets in countries like India, Singapore and Vietnam to mention just a few. Africa is now being viewed as the next frontier in almost all fronts of business from mining to technological advances, innovation and inventions. Kenya is a leading country in Africa in terms of political, economic and environmental stability that acts as a conducive environment for business start-ups and growth. Kenya is regarded as a leader in many aspects especially when it comes to considering it a location to set up a business. This is because the country acts as a gateway into the wider Eastern African region because of its port at the coast with the Indian Ocean and well-developed road network. Infrastructure is the key to business development in any part of the world because it determines the success or failure of a business. ...
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