Situational Analysis of International or Global Marketing Environment

Situational  Analysis of International or Global Marketing Environment Essay example
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Situational Analysis of Unipart Table of Contents Table of Contents 2 Introduction 3 Marketing Environment Analysis 4 Political, Economic, Social and Technology Analysis 4 Porter’s Five Forces Model 5 Competitor Analysis 7 Strength, Weakness, Opportunity and Threat Analysis 9 Conclusion & Recommendations 10 Reference List 12 Introduction Unipart is one of the leading multinational corporations in logistics which provides services to esteemed organizations by delivering their goods to the required destinations (Unipart Logistics, 2013a).


The company has hired more than 7000 employees for maintaining its efficient operational system. It also provides services for warehousing and engineer support which helps in maintaining stable supply chain systems and reverse logistics (Unipart Logistics, 2013d). Unipart Logistics has a wide client base in departments like retail, automotive, retail, technology, defence and aerospace (Unipart Logistics, 2013c). Unipart Logistics is a part of the Unipart Group of Companies and specializes in outsourcing logistics and delivery services. The marketing consultant of the company has decided to enter into the Brazilian markets and wants to conduct a situational analysis. The situational analysis would help in the assessment of the external force which might affect the profitability of the company. An internal analysis would be conducted to understand the company’s current strategic position and check whether it is suitable for the company to enter into foreign markets like Brazil and further inside. Finally, the study would conclude with recommendations which would highlight on improving the current business activities and methods before entering into Brazilian markets. ...
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