StudentShare solutions
Triangle menu

Situational Analysis of International or Global Marketing Environment - Essay Example

Not dowloaded yet

Extract of sample
Situational Analysis of International or Global Marketing Environment

The company has hired more than 7000 employees for maintaining its efficient operational system. It also provides services for warehousing and engineer support which helps in maintaining stable supply chain systems and reverse logistics (Unipart Logistics, 2013d). Unipart Logistics has a wide client base in departments like retail, automotive, retail, technology, defence and aerospace (Unipart Logistics, 2013c). Unipart Logistics is a part of the Unipart Group of Companies and specializes in outsourcing logistics and delivery services. The marketing consultant of the company has decided to enter into the Brazilian markets and wants to conduct a situational analysis. The situational analysis would help in the assessment of the external force which might affect the profitability of the company. An internal analysis would be conducted to understand the company’s current strategic position and check whether it is suitable for the company to enter into foreign markets like Brazil and further inside. Finally, the study would conclude with recommendations which would highlight on improving the current business activities and methods before entering into Brazilian markets. Marketing Environment Analysis Political, Economic, Social and Technology Analysis Political, Economic, Social and Technology (PEST) Analysis would be conducted for identifying and understanding the external threats and opportunities faced by logistics industry in Brazil. Political Presently, the corporate tax rate of Brazil is 35 percent which is very high compared to the other developing countries (KPMG, 2013). The high corporate tax rate has limited the entry of several logistics and supply chain companies into Brazil (KPMG, 2013). The corporate tax rates of a particular country helps the logistic companies to decide upon the transportation, warehouse and delivery charges for their clients (Brazil Business, 2013b). Apart from the corporate tax rate, these companies need to also consider other tax reformations like Contribution Incident on Liquid Profit (CILP) (15 percent) , ICMS tax (12 percent) and ISS tax ( ranges from 2 to 5 percent ) (Brazil Business, 2013b). Economic Presently, the economic situation for logistic companies is not preferable due to the very high logistic costs allocated by the government. The logistic and supply chain companies spend 8 to 10 percent of their annual GDP which is almost double compared to the average of other developed countries (Brazil Business, 2013a). Moreover, the infrastructure is unfavourable for the development of the sector because the transport matrix developed by the government is favourable only for road transportation companies. Social The success of the logistic and supply chain companies depends upon the nature of their delivery organizations to a large extent. The success of these organizations in turn depends upon the social culture and lifestyle of the individuals. If the purchasing power of the common people increases, then the sales will also increase automatically and vice versa. Technological The logistic and supply chain industry is usually dependent on technology used for the movement and storage of goods within an accurate time frame (Global Logistics Media, 2013). Technology has totally ...Show more

Summary

Situational Analysis of Unipart Table of Contents Table of Contents 2 Introduction 3 Marketing Environment Analysis 4 Political, Economic, Social and Technology Analysis 4 Porter’s Five Forces Model 5 Competitor Analysis 7 Strength, Weakness, Opportunity and Threat Analysis 9 Conclusion & Recommendations 10 Reference List 12 Introduction Unipart is one of the leading multinational corporations in logistics which provides services to esteemed organizations by delivering their goods to the required destinations (Unipart Logistics, 2013a)…
Author : stacywehner
Situational Analysis of International or Global Marketing Environment essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Situational Analysis of International or Global Marketing Environment"
with a personal 20% discount.
Grab the best paper

Related Essays

Marketing Environment
It was formed in 1905 and currently operates with the employee strength of 100 people in various Australian locations. It has won at least 200 awards for its good quality of wine since its formation. It is worth mentioning that Company A is a privately owned, Australian based, producer of Red and White wine.
8 pages (2000 words) Essay
International marketing
Mulberry depicts a British lifestyle brand that produces pilferer bags made of leather, binocular bags and dispatch bags. It provides products of a variety of range including women’s wear, menswear and footwear. The company has got it name in the London Stock Exchange by the name of MUL.
12 pages (3000 words) Essay
Situational Analysis of International Marketing Environment
It has also enhanced the competition levels in the market that has led to severe price wars among the organizations. It has also increased the number of choices for customers as they are flooded with numerous options for purchase (Stark, 2011, p.6). The present study would analyse the business strategies of Marks and Spencer towards their business expansion into China.
7 pages (1750 words) Essay
Situational Analysis Report about Toyota in Australia
Toyota Motor Corporation (Toyota Australia) is a branch of Toyota Japan, a global company that deals with manufacture and sale of vehicles. Toyota Corporation is ranked as the largest automobile manufacturer in the world. It supplies car to several automotive companies across the globe.
4 pages (1000 words) Essay
Global Business Situation and Opportunity Analysis [Marketing Plan Part 1]
With international marketing, firms became able to create newer marketing domains by discovering hidden marketing opportunities or to find and develop newer markets with highly effective marketing strategies. Almost all the Fortune 500 and most successful brands are internationally renowned and highly established for that they have reached global customers with strong mission and vision to market distinctively.
5 pages (1250 words) Essay
Situational Analysis of International or Global Marketing Environment
The markets began their operations in the year 1966 under the initiative of the entrepreneur, Donald Slater in Evergreen, Colorado. Donald died in 1998; his daughter Kathleen Norton assumed the responsibility of managing the business (Doyle, 2012). Evergreen has acquired several groceries since its inception, with the most recent acquisition of Arugula Grocers on April 4, 2012.
8 pages (2000 words) Essay
INTERNATIONAL MARKETING
according to the demands and requirements of visitors of hotels on the one hand, and the business environment and corporate scenario on the other; so that the foundations of new restaurant can be laid on the same footings where the prevailing traditions as well as fresh demands
10 pages (2500 words) Essay
International marketing
Its customer base includes public institutions, healthcare sector, international organizations and agriculture institutions. This apart it also targets small and medium-sized enterprises and
12 pages (3000 words) Essay
International Marketing -Situational analysis, Marks and Spencer FRANCE
The perceptual map below displays the relationship of each company relative to the consumer perception. Kookai and Jigsaw are multi-quadrant participants. The map includes the customer
1 pages (250 words) Essay
International marketing
tion, global economy can be characterized by means of incessant financial flow, faster communication as well as transportation facilities which signify efficient opportunities along with challenges in terms of dealing with products or services of any organization. The process of
8 pages (2000 words) Essay
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation